Mastering WeChat Advertising: Insights into Ad Varieties, Costs, and Winning Tactics in China
WeChat, launched by Tencent in 2011, has evolved into an indispensable tool in China, merging messaging, social media, and mobile payments into one platform. With over 1.42 billion monthly active users, it’s a daily necessity for a myriad of tasks from communication to commerce, capturing a significant portion of China’s digital space. Download our China […]
How social commerce in China is transforming shopping and social media
Social commerce defines an ecosystem that combines social media and e-commerce platforms in a dynamic and distinctive manner. It forms a space where the boundaries between online shopping and social interactions blend seamlessly. This fusion is achieved through the integration of social media, online marketplaces, and mobile payment systems, resulting in an environment that immerses […]
Leveraging WeChat mini programs for enhanced brand engagement and independence
WeChat Mini Programs are lightweight applications that exist within the WeChat platform. Unlike traditional apps, users don’t need to download them separately. They are cost-effective, developed with HTML, JavaScript, and CSS, and designed to provide a simple, enjoyable user experience. Understanding WeChat mini programs WeChat MPs eliminate the need for separate app downloads, work wherever […]
The ultimate guide to navigate the Chinese digital marketing ecosystem
The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in becoming the largest social network and e-commerce market. As of 2021, it is estimated that the total social network users and digital buyers in China reached 987.3 million and 824.5 million respectively. Behind […]
Daxue Talks Transcript #118: Integrating the useful and relevant consumer data on WeChat mini-programs into your brand’s sales and marketing strategy
Watch & listen to this episode to explore how to integrate the useful and relevant consumer data on WeChat mini-programs into your brand’s sales and marketing strategy: ▶ Youtube▶ Soundcloud▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now Group. We help brands with their digital strategies and lately, we have worked a lot […]
Daxue Talks Transcript #117: Start selling products through WeChat mini-programs for your brand
Watch & listen to this episode to explore how to sell products through WeChat mini-programs: ▶ Youtube▶ Soundcloud▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now Group. We help brands with their digital strategies and lately, we have worked a lot with creating WeChat mini-programs for brands. How much more effort does it take to create […]
Daxue Talks Transcript #116: A look at some successful and interesting WeChat mini-program case studies
Watch & listen to this episode to look at some successful and interesting WeChat mini-program case studies: ▶ Youtube▶ Soundcloud▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now Group. We help brands with their digital strategies and lately, we have worked a lot with creating WeChat mini-programs for brands. Can you show us some WeChat […]
Daxue Talks Transcript #114: What are some of the advantages of WeChat mini-programs for brands?
Watch & listen to this episode to explore the advantages of WeChat mini-programs for brands: ▶ Youtube▶ Soundcloud▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now Group. We help brands with their digital strategies and lately, we have worked a lot with creating WeChat mini-programs for brands. What are some key differences between WeChat mini-programs […]
Daxue Talks Transcript #113: The benefits of WeChat mini-programs for brands
Watch & listen to this episode to explore the benefits of WeChat mini-programs for brands: ▶ Youtube ▶ Soundcloud ▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now Group. We help brands with their digital strategies and lately, we have worked a lot with creating WeChat mini-programs for brands. Why should […]
China Paradigm Transcript #109: Social media management platform helping international brands in the Chinese SaaS industry
Find here China Paradigm episode 109. Today we talk to Alex Li and Alex Duncan, co-founders of KAWO about the Chinese SaaS industry. KAWO is a leading social media management platform for international brands and agencies in China, providing them with data insights and finding social media solutions for their clients to help them grow in […]
China Paradigm 119: Building a leading marketing automation software in WeChat’s ecosystem
Matthieu David interviews Kai Hong, Chairman and Partner at JINGdigital. Customer Relationship Management is part of the day-to-day life of any company that needs to understand its customers better and in turn offer better services or products. JINGdigital is using is a marketing automation software and has been successfully serving 100+ global Fortune 1000 companies […]
Daxue Talks transcript #82: Can you access LinkedIn behind the firewall in China?
Linkedin features in China Find here Daxue Talks 82. In this China business vlog, Julien Sicard and Tamar Hela from LinkedIn Local Asia (Shanghai) provide their insights on censorship in China and how top HR and headhunters utilize LinkedIn, one of the very few western social network platforms accessible in the local market. Full transcript […]