“Do you have confidence in the future of Xiaomi’s automobile?”: Trending hashtag on Chinese social media
On March 28th, Xiaomi’s first EV under the brand Xiaomi Auto, Xiaomi SU7, was officially launched, with its standard version priced at RMB 215,900 and the most expensive version priced at RMB 299,900, amid much anticipation. According to Xiaomi’s founder, Lei Jun, Xiaomi Auto integrates the core advantages of Xiaomi as a technology company, particularly in intelligent technology, where it has more competitive advantages over traditional […]
Xiaomi uncovered: the strategic moves powering a global tech brand
It took less than 5 years for Xiaomi to skyrocket from a nascent startup to a Chinese tech titan and global top-4 smartphone maker worldwide. Founded in 2010 by visionary Lei Jun, Xiaomi shattered the myth that high-quality technology is a privilege for the affluent. Championing the belief that premium tech should be accessible to […]
Xiaomi X Marie Claire collaboration: Xiaomi’s plan to attract more female users
On June 11th, Xiaomi’s campaign targeting women was first released on Weibo by Marie Claire 嘉人’s official account, and gained 25,000+ reposts and 50,000+ likes. In this campaign, Xiaomi and Marie Claire invited actresses, Wu Jinyan and Zhang Huiwen, and seven industry elites to answer questions under the themes “告别过往，生生不息 An Endless Life with a […]
How Xiaomi, “the Apple of China”, has grown into the world’s 4th largest smartphone brand in just 4 years
Xiaomi Inc. (小米) is a mobile internet company founded by Lei Jun and seven co-founders in 2010. In 2013, Xiaomi grew into China’s largest e-commerce company with its e-commerce platform Mi Market. By 2014, the company had grown into the world’s fourth-largest consumer electronics company. In the same year, the company expanded into several foreign Southeast […]
Chinese companies listed in Hong Kong: Why is HK so attractive?
Chinese companies seek to buy IPO in Hong Kong Chinese society also pays much attention to Hong Kong stock market news and Chinese companies listed in Hong Kong, and the number of this crowd is going up year-by-year. With the stock trading regulations that allow Chinese investors to purchase stocks in Hong Kong stock market, […]
Smartphones in China: Giant Xiaomi is Building a Smart House “Ecosystem”
Xiaomi China was founded in April 2010 by Chinese serial entrepreneur Lei Jun. The company mainly focuses on developing and providing high-quality software, hardware, and Internet-related products at affordable prices. In November 2010, two months earlier than Tencent’s WeChat, Xiaomi launched the mobile messaging app MiTalk Messenger (“Miliao” in Chinese) and its operating system MIUI […]