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Market research: USB keys in China

As various industries set higher requirements for information security, secure storage based on hardware is gradually replacing secure storage based on software functions. As a result, the secure storage chip market has experienced rapid growth. At the same time, as a main production base for U disks, storage cards, and SSD hard disks, China has become the world’s largest secure storage chip market. In the USB-key field, as the carrier of customer digital certificates and private keys for online banks, USB keys play an important role in online customer identity authentication. In addition, this role is set to become even more important due to the rapid growth of the population of individual online banking users, the population of enterprise online users, and the online banking transaction scale. Banks adopt USB key as authentication tools for transaction operations to ensure transaction security, which promotes further development of China’s USB key chip market

Chinese domestic giant USB key brand: Kingston (金士顿)

In 1987, Kingston® entered the market with a single product. Founders John Tu and David Sun addressed a severe shortage of surface-mount memory chips with a memory module that would serve to redefine industry standards for years to come. By combining one of the most extensive and stringent testing processes in the memory industry, an exceptional free tech support center and consistently innovative technologies, Kingston Technology has continually set industry standards of quality and reliability throughout its history.

Reliability is the cornerstone of the Kingston product strategy. It has played a key role in maintaining the long-term relationships it developed over the years with its customers. Kingston remains committed to exceeding industry standards with every new development while maintaining the signature reliability of its products. Kingston has grown to be the world’s largest independent manufacturer of memory products. Headquartered in Fountain Valley, California, Kingston employs more than 4,000 people worldwide.

Regarded as one of the “Best Companies to Work for in America” by Fortune magazine, Kingston’s tenets of respect, loyalty, flexibility and integrity create an exemplary corporate culture. Kingston believes that investing in employees is essential and that each individual employee is a vital part of the company’s success. Kingston serves an international network of distributors, resellers, retailers and OEM customers on six continents. The company also provides contract manufacturing and supply chain management services for semiconductor manufacturers and system OEMs.

The international USB flash drive leader: PNY

PNY Technologies, Inc is a manufacturer of flash memory cards, USB flash drives, solid state drives, memory upgrade modules, as well as consumer and professional graphics cards. The company is headquartered in Parsippany, NJ. The company’s photography, mobility, 3D gaming and business solutions are widely available from major retail, e-commerce and wholesale outlets internationally. PNY products are used by a number of Fortune 500 OEM customers for applications that range from high-end computing and Internet/telecommunications infrastructure equipment to desktops, notebooks and network servers. 

Daxue Consulting China Market Research


Picture Sources: PNY USB flash drive