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The success of Nayuki, the Chinese new-style tea store going global

Photo credit: nipic

In contrast to the downfall of the Chinese coffee-based beverage company Luckin Coffee, China’s new style tea market did not cease to expand during the pandemic which caused major economic recessions across the globe. Nayuki, A local Chinese new style tea company, announced its new round of funding this June, which was a nearly 100-million-dollar […]

The ready-to-eat soup market in China reached a new high during COVID-19

The ready-to-eat soup market in China

Chinese consume a massive amount of soup 60% of Chinese families eat soup every day, meaning about 500 million bowls of soup are consumed nationwide every day, 320 billion bowls of soup every year. The average person consumes 4.6 bowls of soup per week. That is to say, the magnitude of the soup market in […]

Business turnaround in China: What is the future for Luckin Coffee?

On April 2, 2020, Luckin Coffee (Ruixin Kaffei瑞幸咖啡) confirmed that its sales numbers were inflated by a total of CNY 2.2 billion (USD 310 million) in 2019. This number represents approximately 45% of its projected final sales. Suspicions of fraud had already been hanging around for several months after the investment firm Muddy Waters released […]

China’s street vendor economy: A band-aid or permanent solution for post-COVID-19 unemployment?

China's street vendor economy

China’s street vendor economy transfers earnings from the store owners to lower-income people. In contrast to the blue-ocean strategy,  which creates significant economic value with innovative or disruptive solutions, street vendors use existing business models while cutting operation costs. It will not make people rich, but it is effective at turning unemployed people into self-employed […]

The Coffee bean market in China: Where does China import beans from?

The coffee bean market in China

More than 50 countries produce coffee, and about one-third of the world’s people drink it. Currently coffee is becoming popular in the Chinese beverage market.  With the improvement of living standards and the growing awareness of coffee culture, coffee bean market in China is on the rise. The demand for premium coffee beans has increased in […]

Costa Coffee in China: a ubiquitous player

Costa Coffee in China

Although coffee got off to a late start in China, coffee shops are now scattered through tier-1 and tier-4 cities alike, and consumption is on the rise. One chain that captures the premium side of China’s coffee market is Costa Coffee. This case study of Costa Coffee in China shows how the British coffee shop […]

China Paradigm transcript #97: Managing a supply chain in the Chinese food industry during the virus outbreak

Chinese food industry during the virus outbreak

Find here the China paradigm episode 97. Learn more about the Chinese food industry during the virus outbreak and listen to David Beutin’s, sales manager at Lactalis International experience in China’s dairy industry. Full transcript below: Hello everyone, this is China paradigm where we, Daxue consulting, interview season entrepreneurs in China. Matthieu David: Hello everyone I’m […]

Bottled Water Market in China

Bottled water market in China

The competition in China’s beverage industry is increasingly fierce. Data show that as of the fourth quarter of 2018, the beverage market sales reached 16 million tons. Forecast shows that the sales volume of China’s beverage market in 2019 will be close to 200 million tons. In 2019, China’s bottled water sales volume reached 208.4 […]

The organic food market in China

Organic food market in China

The definition of organic food in China The organic production, including atmosphere quality, organic irrigation water, unpolluted soil and natural processing. Organic food in China has to satisfy the following requirements: “Complying with specific principles of agricultural production, production did not use raw materials or products generated by genetic engineering, did not use chemical syntheses […]