Premium wine in China: Cabernet sauvignon is the most popular grape variety in China
Although traditionally, Chinese alcohol consumers have always favored Baijiu, a strong liquor distilled from fermented sorghum, with increased globalization in the past decades, consumers have begun to adopt a variety of imported liquors such as wine. While Chinese wine consumption is still low, only 1.5 liters a person in 2019, over the years, wine has […]
The oat milk market in China: From cafés to nation-wide e-commerce
Allied Market Research published a report indicating the global oat milk market amounted to $360.5 million in 2019, and is projected to generate $995.3 million by 2027: a CAGR of 13.4% from 2021 to 2027. According to Huaon, the plant-based milk market in China was 53.69 billion RMB in size in 2019 with 87.84 million […]
Survey on health perceptions in China: The results are in – TCM hasn’t lost it’s charm, carbs are healthy, meal replacement is in, and keto is out
With the development of economy, Chinese pay more attention to their health and are willing to pay more on health products. Correspondingly, health perceptions in China are becoming more scientific and the country is rapidly becoming the world’s largest market for healthy eating. Daxue consulting conducted a survey to learn more about the promising wellness […]
E-commerce is the most important channel in health food distribution in China
The most important sales channels for health food distribution in China can be divided into different types of distributors. Supermarkets and hypermarkets Premium sales channels Warehouses and new concept shopping E-commerce Direct sales Supermarkets, hyper markets remain the most important and popular sales channels for the health food distribution in China. Super and hyper markets […]
The pesticide market in China under environmental regulations and industrial restructuring amid COVID-19
According to a report by the firm Reports and Data, the global pesticide market is predicted to reach 96.96 billion US dollars by 2027, driven by the rapid growth in population and food shortage. A 2019 study by Chinese Academy of Social Sciences forecasts that the population will peak at 1.44 billion in 2029. Mordor […]
The enzyme market in China partly driven by the boom of F&B and pharmaceuticals
In recent years, the scale of global enzyme market has been gradually increasing. The value of the enzyme market in China reached 35 billion RMB in 2020, increased from 24 billion RMB in 2014. China’s enzyme market is growing with the global trend and gaining competitiveness in the international market. After 50 years’ development, China […]
China Paradigm 120: Paving the way for bakeries to enter and grow in China
Bakeries in China Matthieu David interviews Pierre Gilson, founder and chef at Stoneground Consulting. When it comes to the bakery & pastry industry there is definitely a paradigm in the context of the Chinese market. While westerners consume baked goods and pastries on a daily basis, Chinese consumers enjoy them on relatively special occasions. Pierre […]
An analysis of wine imports in China, is the market shifting from ‘old world’ to ‘new world’?
The wine market in China is growing as consumers develop wine drinking habits, however, consumption remains low compared to developed Western nations. From 2014 to 2018, the Chinese wine market grew by 28%. Yet, by 2019, China’s per-capita wine consumption at only 1.5 liters a person, paling in comparison to Portugal’s 62.1 liters, France’s 50.2 […]
How LELECHA broke into China’s milk tea market with two “dirty” products
In 2017, the new-style “milk tea” exploded out of the blue into China’s tea market. In Shanghai, many internet-famous (wang hong 网红) milk tea brands, such as Hey Tea (喜茶) and LELECHA (乐乐茶), have become a big hit. The new LELECHA opening in Xintiandi (新天地) went viral on social media. The lineup was no less […]
Tips for co-branding in China as a foreign brand
Co-branding strategies have been widely used and seem to work particularly well in the Chinese market. Over the past few years, many brands have successfully drawn traffic, boosted their sales and even rejuvenated their brand image in China through collaborating with other brands. Collaborations can come from completely different industries, such as the cooperation between […]
What the success of bubble tea in China reveals about Chinese consumers
With more than 140.5 billion RMB of annual sales made by milk tea shops in 2019, the success of bubble tea in China is well proven. If you are lost among all the new entrants to the market, the latest innovations and the dynamics of the sector, this article retraces the history of bubble tea […]
China Paradigm 117: Finding your sweet spot in China’s B2B food scene
Matthieu David interviews Founder at Maik’s Gourmet & passionate chef and F&B consultant. The Food and Beverage industry is a very competitive one in China and that’s why having a strong backend and a quality frontend are the factors that will make business in China’s B2B food scene succeed. Maik’s Gourmet provides F&B businesses with […]