Market Analysis in China

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Daxue Market Analysis in China: Provide You with Consumer Insights into the Chinese Market

The core business of Daxue Consulting is providing you with valuable and consistent analysis of your target market, segment or consumers in China. Daxue Consulting’s experienced team delivers up to date and custom-tailored market analysis in China. Daxue Consulting’s market analysis in China is conducted with the goal of understanding the opportunities and risks presented by an existing market or a consumer segment in different regions. Each analysis is the result of a comprehensive set of research methods, both quantitative and qualitative involving data mining, benchmarks and the integration of our expertise. Each project is designed to inform your accurate business decisions in China. Daxue Consulting also conducts local projects as market analysis in Beijing or market analysis in Shanghai. We specially design market analysis projects to help your company to identify:

  • Key drivers of growthMarket analysis in China
  • Size of the market
  • Market segmentation
  • Socio-economic development surrounding the market
  • Global market trends

We also deliver insightful analysis of the whole environment of your market in China, such as:

  • Trade rules and regulations imposed in the regional market
  • Production areas and points of sale
  • Existing key players and potential competitors in the market
  • Performance of both existing players and your operations
  • Cost and profitability
  • Viable market strategies

For example, if you are seeking to open up a wine shop in Hong Kong, you could use market analyses to identify critical information on potential competitors in the region, their locations, sizes, targeted clients, the wine-drinking culture of the region, income level of the people as well as the advertising, need for promotion, etc. This kind of data will help you prepare a solid, well-founded business plan and capitalize on the latest developments in the market.


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Daxue Consulting Uses Proven Methodologies for Market Analysis in China

Depending on the purpose and the objectives of the market analysis, the scope of the study varies significantly and directly determines the research methods that are adopted. Therefore we work in close contact with your staff to determine your objectives and the methodology which will best suit your goal. Included below are some of the most common research methods.

  • Market survey: Daxue Consulting offers market studies which cover all of China thanks to our network of contacts at the country’s best universities. For you, it is a guarantee of relevant, complete and reliable fieldwork involving a sample of respondents that our competitors cannot reach. Daxue Consulting analysis team provides consistent data mining to identify all the trends and key drivers of growth in your market.
  • Focus groups: Daxue Consulting has a strong experience of qualitative research in China. Our staff has a solid and proven process to set up focus groups which lead to valuable insights and innovative ideas for your business in China. Our team of analysts provides consistent findings from these focus groups, to provide you with clear and actionable recommendations.
  • Desk research: Daxue Consulting team also regularly collects information from libraries, bookshops, the Internet, university resource databases and its network to keep you updated on all the sensitive information about your market’s activity in China.

Delivery of a Market Analysis in China

Daxue Consulting has multiple ways of delivering on market analysis in China including:

  • Analysis of consumer trends and delivery of consumer insights
  • Analysis of existing market with the existing rules and regulations
  • Analysis of primary volumes, figures and directions of the market
  • Analysis of competitors, screening of them according to results and marketing (qualitative and quantitative screening)
  • Analysis of the duplicable market strategies
  • Benchmark of companies’ metrics and go-to-market strategies

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