Chinese Brand Endorsements in American Movies
Transformers 3 and Chinese brands On July 21 2011, Transformers 3: Dark of the moon was shown in mainland China. Many audiences recognized four Chinese brands in the movie: Meters/bonwe, Lenovo, TCL and Yili. This is the first time so many Chinese brands have had such high-profile exposure in a major Hollywood movie. Meters/bonwe: M-Tee […]
Market Research: refrigerator purchase in China
Due to following occasion people will conduct purchases of refrigerators 1.First-time purchase in rural area Low penetration rate of refrigerator in rural area will be raised due to present continuous growth of rural inhabitant income. The potential of the rural market is enormous. 2.Second-time purchase: upgrade and replacement of old refrigerator 51% families have owned […]
Market Research on Aupres in China
Aupres is a brand designed for Chinese consumers in December, year 1991. It belongs to a jointly owned company SLC, owned by Shiseido and Beijing Liyuan(北京丽源) Company. It introduces the advanced management methods and technologies of Shiseido, and receives wide welcome from young people in China. During recent years, many brands are competing fiercely in […]
Focus on Retail for Cars in China
Early in year 2006, it has been predicted by the world’s leading market research company, AC Nelson, that the rising level of consumption tax and fuel surcharges did not lower people’s desire to buy cars. Instead, the car retailing industry in China showed strong and vigorous development tendency. According to Nelson’s telephone interview in May, […]
Mentholatum in China
Mentholatum is set up by Mr. Hill in America in year 1889. Its first product was menthol, which is also where it is named after. Over a century later, it has been bought by Japanese fortunes in 1988, and its products now include menthol and internal and external use medicines like lip stick and rub […]
Market Campaign in Beauty and Personal Care Industry in China
In recent years, China’s beauty and personal care market saw vigorous growth. The giant market players have been making continuous efforts to set up and improving their brand image, and increase their market recognition. Apart from ensuring product quality, it is also important to conduct market campaign, which can improve brand image and increase enterprises’ […]
Water purifiers in China
Water pollution in China Deterioration of drinking water quality continues to be a major problem in China. According to the 2008 State of the Environment Report by the Ministry of Environmental Protection, the successor agency of SEPA, pollution of specific rivers is as follows: The Pearl River and the Yangtze River had “good water quality”; […]
Market Research on Beauty and Personal Care in Mid China
Trends In year 2011, the beauty and personal care industry in mid China achieved robust growth. One of the reasons for such trend is the increased frequency that consumers make purchase due to advertisements on TV, newspapers and magazines. Another reason is the increase in the average people’s disposable income. Due to the pressure of […]
Retail for Cosmetics in China
Retail Channels for Cosmetics Currently, the most frequently seen retailing terminals of cosmetics in China are: special counters in malls, supermarkets, exclusive shops, beauty parlors, online stores, direct selling and drugstores. The traditional retailing terminals like counters and supermarkets have developed steadily since its beginning, and new terminals like online stores and chain stores are […]
Market Research on Bathroom and Kitchen Decoration in China
Strategy of the top 5 brands in the sector as for their online strategy KOHLER One of the most famous foreign brand of bath and kitchen fixtures Arrived in Hong Kong in 1995, Kohler set up its office to kick off its development in Chinese market. 4 years later, Kohler chose Shanghai as its China’s […]
Market Research on Yuesai in China
Yuesai, the cosmetic brand created in year 1992 by the famous Chinese American, Ms Jin Yue-sai(靳羽西), now belongs to L’Oreal Group. Ever since its establishment, it has been making thorough study of the skins of Chinese females, and developing beauty plans for Chinese females. In its products, Chinese traditional plants for medical use like glossy […]
Market Research on Retail for Babyfood in China
Current State Babyfood, mainly food for the weaning period, has the fastest development among the many sectors of baby supplies. Currently, the annual market volume is about 600 thousand tons, and is still increasing. Take the market for milk powder as an example. Although babies only account for 16.5% of all milk powder consuming population, […]