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NIO market strategy: The “golden child” in the Chinese EV industry challenging Tesla
25Feb

NIO market strategy: The “golden child” in the Chinese EV industry challenging Tesla

NIO (蔚来汽车, which translates to “Blue Sky Coming”) is a leading premium EV maker in China. As a young company founded in 2014 by William Li, who is dubbed the “Elon Musk of China”, NIO has received investment from tech giants like Tencent and Baidu and has eventually become the leader in China’s homegrown EV […]

The oat milk market in China: From cafés to nation-wide e-commerce
24Feb

The oat milk market in China: From cafés to nation-wide e-commerce

Allied Market Research published a report indicating the global oat milk market amounted to $360.5 million in 2019, and is projected to generate $995.3 million by 2027: a CAGR of 13.4% from 2021 to 2027. According to Huaon, the plant-based milk market in China was 53.69 billion RMB in size in 2019 with 87.84 million […]

Chinese consumption during the 2021 Spring Festival reached 821 billion Yuan
23Feb

Chinese consumption during the 2021 Spring Festival reached 821 billion Yuan

The Chinese lunar New Year is traditionally the greatest human migration in modern times. However, in 2021, the traditional custom of returning home during 2021 Spring Festival was not encouraged due to a few local outbreaks of COVID-19. These inconveniences did not stop Chinese consumption during the 2021 Spring Festival. The total volume of Chinese […]

Survey on health perceptions in China: The results are in – TCM hasn’t lost it’s charm, carbs are healthy, meal replacement is in, and keto is out
20Feb

Survey on health perceptions in China: The results are in – TCM hasn’t lost it’s charm, carbs are healthy, meal replacement is in, and keto is out

With the development of economy, Chinese pay more attention to their health and are willing to pay more on health products. Correspondingly, health perceptions in China are becoming more scientific and the country is rapidly becoming the world’s largest market for healthy eating. A report by Boston Consulting group had shown that the health and […]

The CRM market in China is maturing during a time when social media is king
16Feb

The CRM market in China is maturing during a time when social media is king

Consumer Relationship Management (CRM) systems are widely used to interconnect customer and client data to better operate companies. This concept was first introduced to China in early 2001 after China entered into the World Trade Organization. Nowadays, with the development of the internet and the rise of social media, more and more Chinese entrepreneurs are […]

E-commerce is the most important channel in health food distribution in China
15Feb

E-commerce is the most important channel in health food distribution in China

The most important sales channels for health food distribution in China can be divided into different types of distributors. Supermarkets and hypermarkets Premium sales channels Warehouses and new concept shopping E-commerce Direct sales Supermarkets, hyper markets remain the most important and popular sales channels for the health food distribution in China. Super and hyper markets […]

IKEA in China: Big Furniture Retail Adapts to the Chinese Market
13Feb

IKEA in China: Big Furniture Retail Adapts to the Chinese Market

China has enjoyed rapid economic development since it opened its doors to the international market. The living conditions in China have significantly improved due to the economic strength China has gained. With the continuous improvements, the purchase power parity has driven China’s furniture market to develop. The population of China has become more willing to invest in home […]

Chinese IPOs in 2021 Q1 to look forward to
10Feb

Chinese IPOs in 2021 Q1 to look forward to

Under the impact of Covid-19 in 2020, the total global economic growth is sluggish. However, China has become the only major economy in the world with reported positive growth. In such a positive capital environment, there is no doubt that Chinese companies have also achieved greater development, which provides them more opportunity and possibility to […]

The health food market in China: Chinese consumer behavior predicts a promising shift towards healthy foods and supplements post Covid 19
08Feb

The health food market in China: Chinese consumer behavior predicts a promising shift towards healthy foods and supplements post Covid 19

The size of the health food market in China grew by 18.5% to about RMB 222.7 billion in 2019. The health perceptions of Chinese consumers is increasing, positively impacting markets like organic food, vitamins and supplements and the use of plant based traditional Chinese medicine (TCM) into their daily lives. By 2021 the health food […]

18 inspiring Chinese New Year marketing campaigns 2021: Most creative, artistic, game changing and culturally competent
04Feb

18 inspiring Chinese New Year marketing campaigns 2021: Most creative, artistic, game changing and culturally competent

Lunar New Year is one of the most important and beloved holidays in China. On New Year’s Eve, Chinese families reunite and gather around the festive table, sharing their favorite dishes, handing out red envelopes of cash, and spreading good wishes for the New Year.  Brands use this holiday to showcase their localization through specialized […]

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