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Anti-Pollution Mask Industry in China: An Enforced Trend | Daxue Consulting
13Feb

Anti-Pollution Mask Industry in China: An Enforced Trend | Daxue Consulting

Air pollution in China has become one of the most intensely discussed livelihood issues that the Chinese government focused on the 12th National People’s Congress (NPC) that was held in Beijing on March 5, 2016. Chinese Premier Li Keqiang declared a “war on pollution” at the Communist-controlled NPC parliament in 2014, but three years later, […]

How eye-tracking is used to understand Chinese consumers | Daxue Consulting
14Jan

How eye-tracking is used to understand Chinese consumers | Daxue Consulting

Eye tracking at first glance Eye tracking, first employed in the psychological research of study human cognition many years ago, has emerged in many different areas to provide more objective details for researchers and developers. The eye-tracking technology is used to track the eye movement, gathering information such as the focus level and attention span […]

How are the Chinese media and netizens responding to the riots in France? | Daxue Consulting – Market Research China
14Dec

How are the Chinese media and netizens responding to the riots in France? | Daxue Consulting – Market Research China

The “yellow vest” protests that have spread throughout France since November 17, turned violent in Paris over the weekend. Angry anti-government protesters in Paris wearing yellow safety vests smashed windows and set fire to vehicles and broke into a museum and several luxury stores. It is reported by the press that the unrest is the […]

How the forgotten Chinese brand has become a hot topic in China with the help of KOLs | Daxue Consulting
08Nov

How the forgotten Chinese brand has become a hot topic in China with the help of KOLs | Daxue Consulting

Chinese skincare brand Pechoin (百雀羚bai que ling) has become a hot topic on Chinese social media with one so-called “long-pic-ad” (长图广告chang tu guang gao) and successfully turned its brand image around among Chinese young consumers. Not very long time ago, Pechoin was still considered outdated and not-cool. How does that happen and what is so […]

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