The Chinese winter sports industry boom triggers rental equipment shortages
The Chinese winter sports industry has transformed from a niche luxury pursuit to an accessible sport. Reflecting this shift, the winter sports market expanded from RMB 35.1 billion in 2016 to RMB 108.3 billion in 2024, more than tripling in size within less than a decade. The Chinese ski market has particularly shown strong momentum, […]
Chinese ski market: From niche luxury sport to a mass, year-long sport
The Chinese ski market is expected to continue experience sustained growth driven by the 2022 Beijing Winter Olympics. The market size of the Chinese ski market reached approximately RMB 12 billion in 2023, double the RMB 6 billion amount in 2018, indicating a robust growth in the market. This is further supported by the government, […]
From milk tea to chili sauce: Can Sexy Tea (茶颜悦色) catch up with CHAGEE (霸王茶姬)?
Founded in 2013 in Changsha, Hunan, Sexy Tea (茶颜悦色) built its brand around “New Chinese-style Fresh Tea”(新中式鲜茶) focusing primarily on light milk tea (轻乳茶). Thanks to its distinctive flavor and exclusive local business model, it quickly gained popularity. However, while its reputation soared, Sexy Tea remained cautious about expansion and only ventured beyond Changsha […]
IKEA in China: Cultivating an omnichannel home décor shopping experience
Over the years, Chinese consumers have displayed a growing willingness to invest in home décor as a way to enhance their quality of life. Thus, IKEA in China has risen as a result of China’s growing furniture market. In 2022, the Swedish furniture brand announced the successful completion of the three-year strategy and fulfillment of […]
Five China marketing strategies that domestic brands do better than foreign brands
Foreign brands have enjoyed a positive reputation in the Chinese market for years, but as China shifts to a consumption-driven economy, domestic brands are gaining increasing advantage. As the nation’s digital ecosystem becomes increasingly more complex and further diverges from what’s familiar to the West, Chinese companies are better able to navigate the digital world […]
Vegan meat in China: One of the largest markets despite less than 5% of the population being vegan
Over the last decade, veganism became increasingly popular in the West, which has led to the rapid development of meat alternatives. However, imitation meat, which is sometimes seen as a healthier substitute for animal meat, is not a new concept, especially in China. With the rising health-conscious among Chinese consumers, the plant-based meat market has […]
Community group buying in China: from rural to the mainstream
In recent years group buying in China has gradually changed the consumer behavior of many Chinese people. Group buying refers to a way of buying in which consumers unite to increase their bargaining power. Making the sacrifice of small profits for more frequent turnover, merchants can offer discounts for group purchases below retail prices. As […]
Li Jiaqi’s pre-double eleven strategies that solve consumer headaches and generated over 10 billion yuan in sales
As Double-Eleven continues to grow, this Chinese version of Black Friday is no longer limited to November 11th and is expanding to take up more real-estate on the calendar. The pre-orders of “Double-Eleven” started as early as October 20th this year as Taobao has adopted a new “deposit-payment” mechanism. In this year’s “battle” to get […]
Everything you didn’t know Douyin could do
Douyin is one of the most popular social media platforms in China. Owned by the Chinese tech company Bytedance, this APP allows users to upload and share videos under one minute long, but what makes it so special is its ability to tailor content recommendations on members’ interests and tastes through its sophisticate algorithm. According […]
A guide to product packaging sizes in China
China’s retail industry looked promising in the first quarter; the retail sales of consumer goods excluding automobiles was 3,155.4 billion yuan (USD 492.2 billion) in March, a 34.2% increase from last year. This gives a positive outlook for consumer-packaged goods (CPG) companies as consumption rebounds in China. However, the rising competition intensity and changing consumer […]
Six notable Chinese IPOs in 2021 Q2
The Chinese market keeps booming through 2021 Q2 fueled by vaccine rollouts and improved macroeconomic indicators. The target GDP growth rate in 2021 was set to be at least 6% at the National People’s Congress held in March. Chinese IPOs in 2021 Q2 will continue to prove resilient to challenging global economic conditions. Brief Review […]
How Chinese people lose weight: Social listening exposes market demand
In 2019, one in five Chinese people were overweight. In combination with this statistic, the beauty standards in China are relatively unforgiving towards extra weight. As a result, China’s demand for weight loss is rising quickly. But to penetrate China’s weight loss market, the question is how do Chinese people lose weight? Chinese people are […]