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How eye-tracking is used to understand Chinese consumers | Daxue Consulting

solution for eye-tracking in China

Eye tracking at first glance Eye tracking, first employed in the psychological research of study human cognition many years ago, has emerged in many different areas to provide more objective details for researchers and developers. The eye-tracking technology is used to track the eye movement, gathering information such as the focus level and attention span […]

Motorcycles in China: Commute or Entertainment?

Daxue Consulting-Motorcycles in China-Chinese motorcycles-vehicles in China-Motorcycle market in China

Motorcycles have long been a favorite for personal transportation in China, passenger vehicles and cargo transportation in rural China, but they’re now facing unprecedented challenges in China. The motorcycle market in China doesn’t have a long history but that hasn’t prevented China from being the world’s largest producer of motorcycle for twenty consecutive years, growing […]

Flavor Adaptation in China: China’s 9 Most Popular Flavors in 2015

Selling foods to the Chinese market may be the best decision of your life; the world’s largest food consumption and demand projected to keep growing rapidly. However, unlike fashion or electronics, the Chinese mass market needs to find your product palatable; flavor adaptation in China is a lot more than just adding green tea. In […]

Security Market in China – Improving Security or Control?

Security Market in China Daxue Consulting

The Chinese security and public safety market is the largest in the world. The industry is on the rise, with significant opportunities in homeland security and public safety. In China, people attach a lot of importance to safety as it is the top priority, along with health. This desire for safety is common in China and […]

Daxue FAQ – CRE Selling its Retail Unit

China Resources Enterprise (CRE) sold its retail unit back in April to focus on beer production. What drove the decision and how is the retail sector in China currently coping? In answer to your first questions, it’s a relatively simple case of Chinese Resources Enterprises focusing on what can turn a profit and handing off […]

China Anti-Smoking Laws

China Public smoking ban

  China Anti-Smoking Laws Smoking Ban in the Chinese Capital to Move Forward The Beijing Municipal Government has recently vowed anti-smoking laws to ban smoking in all indoor public venues, workplace, and public transport vehicles in a new anti-smoking bill. Lawmakers in Beijing have taken a stand against smoking in public spaces in an attempt […]

Tencent introduced WeChat payments for foreigners in China

  Tencent introduced WeChat payments for foreigners in China When it comes to WeChat and its business optimization, Thomas Graziani is probably one of the most significant voices in China. We have met the co-founder of WalktheChat in Beijing. We discussed about Wechat payments for foreigners in China. WeChat is aggressively trying to expand outside […]

Entry of Xbox, Nintendo and PlayStation in China

Playstation in China

Entry of Xbox, Nintendo and PlayStation in China In January 2014, China has lifted a 14-year-old ban on foreign gaming consoles: based on the concern that it might have negative impact on children, the ban was lifted within Shanghai’s free-trade zone, and consoles, can now be sold all across Mainland China. Our focus is on […]

Harbin Beer in China

Harbin Beer WorldCup

Harbin Beer: Chinese beer expert Being founded by Polish businessman Jan Wróblewski in 1900, Harbin Brewery Group Ltd is one of the eldest beer companies in China. After the foundation of the PRC, Harbin beer  got some governmental financial aid, and became one of the beer giants in northeast China. In 2004, Harbin Brewery was […]

ZTE and Houston Rockets collaborate to gain position on their respective markets

Yao Ming ZTE

ZTE (Zhong Xing) Corporation is one of the worldwide leader manufacturers of communications devices and network solutions from China. Created in the beginning of the 1980’s, ZTE is registered on the Hong Kong stock exchanges as well as on the Shenzhen stock exchanges. It is the biggest China based telecom equipment society registered and one […]