Car in China

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Tesla in China: Dominating the EV market with 0 marketing budget
14Feb

Tesla in China: Dominating the EV market with 0 marketing budget

Since its founding in 2003, Tesla’s vision was to manufacture mass-market electric vehicles (EVs) that offered a compelling customer value proposition. This includes a long range vehicle that possesses recharging flexibility, one that is energy efficient, low cost, and high performing without compromising design or functionality. This article details the unique marketing strategy of Tesla […]

XPENG: a Chinese EV maker’s “Internet DNA”
01Feb

XPENG: a Chinese EV maker’s “Internet DNA”

XPENG, or Xiaopeng Motors, is one of the hottest Chinese electric vehicle manufacturers,  which gains its popularity from its technological innovations. After surges of Tesla and NIO stocks, two of the most discussed EV brands globally, XPENG’s stock’s exponential growth in November also caught investors and the general public’s attention. Compared to Tesla and NIO, […]

Reaching China’s 2060 carbon neutral pledge: Carbon Capture and the technologies behind it
24Dec

Reaching China’s 2060 carbon neutral pledge: Carbon Capture and the technologies behind it

As the COVID-19 pandemic was the main topic of discussion at the 75th United Nations general assembly, China took the world by surprise by making a bold and unexpected pledge: reaching peak carbon emissions by 2030 and achieving carbon neutrality by 2060. An ambitious plan to tackle global warming considering China is the country emitting […]

Lesser known ride hailing platforms in the ride hailing market in China cause tight competition
16Nov

Lesser known ride hailing platforms in the ride hailing market in China cause tight competition

The ride hailing market in China is increasingly competitive and price-driven. Although DiDi has long held the largest share, lesser known ride hailing platforms in China are emerging to challenge the company’s dominance. With Geely’s Caocao Chuxing (曹操出行), Tencent and Alibaba-backed T3 Chuxing (T3出行), JD.com-backed Dida Chuxing（嘀嗒出行）entering the local ride hailing market with lower prices, […]

China’s golden week 2020 reveals new economic trends
13Oct

China’s golden week 2020 reveals new economic trends

According to the Chinese Ministry of Commerce, during China’s golden week, which this year was a combined National Day and Mid-Autumn Festival, the retail and restaurant industry reached 1.6 trillion RMB in sales. Compared to the last year’s golden week, the average daily sales grew 4.9%, despite the global impact of COVID-19. Contact us to […]

Mobility in China: Opportunities and challenges of when ride-hailing meets delivery
05Aug

Mobility in China: Opportunities and challenges of when ride-hailing meets delivery

The champions of mobility in China include the ride hailing service Didi Chuxing and the food delivery service Meituan. But in the overlapping space between food delivery and ride-hailing, China lacks a dominant competitor which can do both like Uber in the west.  However, that does not mean Didi or Meituan have not taken their […]

Automotive industry in China: How carmakers compete for first place
02Aug

Automotive industry in China: How carmakers compete for first place

Auto industry in China. China has been the world’s largest automotive market for years. That is why carmakers around the world are fighting to sell their cars to Chinese consumers. However, in a market mainly dominated by Chinese brands (42%), what are the trends and growth drivers that international carmakers can follow? The automotive sector […]

The guide to a successful pop-up store in China
29Jun

The guide to a successful pop-up store in China

Pop-up stores in China A pop-up store is a short-term, temporary retail space that brands occupy. Regardless of whether the brands previously adopt a physical presence or not, it can be used for sales promotion purposes or for simply building connection with their existing and potential customers. Pop-up stores are usually designed or decorated creatively […]

Byton, the Chinese electric car brand going global
10Jun

Byton, the Chinese electric car brand going global

Climate change forces us to rethink transportation, electric vehicles might be one of the solutions. It is only the prelude of the technology but some brands like Tesla are already overwhelming the sector. The Chinese auto market is one of the biggest in the world. Byton is a Chinese brand with high ambitions. The company […]

Volkswagen in China: Market analysis of the nation’s #1 car brand
08May

Volkswagen in China: Market analysis of the nation’s #1 car brand

China has the more Volkswagen deliveries than any other country. Volkswagen takes 14.6% share in China’s car market. The German car brand has become the standard household car, what is the secret recipe of Volkswagen in China? History of Volkswagen in China On March 28th, 1937, ‘Gesellschaft zur Vorbereitung des Deutschen Volkswagens GmbH’ was founded […]

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    Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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