Market research: The boom of Fast-fashion brands in China | Daxue Consulting
Over the past few years, fast-fashion is growing in popularity in China and attracting more and more foreign brands-such as H&M and Zara, which offer Chinese fashionistas low-price stylish clothes. As a result, the average product cycle of fast-fashion brands in China is only 15 days. Moreover, increasing complaints about the quality have been coming […]
Entry of Xbox, Nintendo and PlayStation in China
Entry of Xbox, Nintendo and PlayStation in China In January 2014, China has lifted a 14-year-old ban on foreign gaming consoles: based on the concern that it might have negative impact on children, the ban was lifted within Shanghai’s free-trade zone, and consoles, can now be sold all across Mainland China. Our focus is on […]
Branding China : Nespresso strategy in China
Branding China: Nespresso strategy in China [See more about coffee market in China] Nespresso, affiliated to Nestlé, is a company specialized in making and selling coffee capsules and coffee machines. Already well-established in Europe, Nespresso shifts its target to the Chinese market. With only 4 cups of coffee per person yearly in China, the concept of […]
Market Research China: identify trends in China
Market Research China: identify trends in China [to see more about market research in Shanghai] FMCG Trends in China China’s FMCG sector suffered a bit of a setback at the start of 2014, with a 1.3% drop in growth from 7.4% last year to 6.1% by end of Q1. Consultants suggests that the slowdown is […]
Branding China : How Huawei started?
Branding China : How Huawei started? [see also our focus on Xiaomi] Huawei transformed from small sales agent company to multinational Networking Corporation in just 25 years. It is also the largest telecommunications equipment maker with 21 R&D institutions all over the worlds including Europe and the USA. About half of the 140,000 employees of […]
Sony in China
Sony in China Sony, the multinational conglomerate corporation has a huge commercial presence in electronics, game, and entertainment industries in China for the past thirty years. However, compared with its greatly strong market position ten years ago, Sony’s market share of PC, mobile phones, and televisions all shrunk to different extend due to its slow […]
Cross Cultural Adaptation in China
Recently, China has witnessed a tremendous flow of foreign direct investment and there are a increasing number of foreign businessmen working in Sino-foreign joint ventures, foreign representative offices, wholly foreign-owned subsidiaries and branches. Although all Chinese expatriates encountered some cultural shocks and were greatly affected by communication, language, religious and traditional issues, several effective measures […]
Audi China : analysis of a successful strategy
Volkswagen is one of the biggest foreign companies operating in the four BRIC nations in general, and China in particular. China is already the world’s biggest automobile market, and it’s expected to grow faster than other BRIC nations between 2013 and 2015. Its luxury car market, which is expected to expand by 140% between 2012 […]
Wines from Bourgogne in China
Bourgogne, where the King and Queen of wines come from Bourgogne and Bordeaux are the two biggest and most famous winegrowing regions in France. Bourgogne is called ‘the wine kingdom’, for its culture is so closely related with wines. Wines from Bourgogne came into reputation early in the era of Rome. After 1930s, classification work […]
Harbin Beer in China
Harbin Beer: Chinese beer expert Being founded by Polish businessman Jan Wróblewski in 1900, Harbin Brewery Group Ltd is one of the eldest beer companies in China. After the foundation of the PRC, Harbin beer got some governmental financial aid, and became one of the beer giants in northeast China. In 2004, Harbin Brewery was […]
Coke market in China
The consumption of Chinese soft drink is quite huge, of course coke takes much of it. As we all know, in summer people drink more coke because of hot weather, so consequently coke corporations do most of their advertisements in these season in order to stimulate the market. But it’s not all about positive affairs, […]
Zhejiang Guyue Longshan Shaoxing Wine in China
Zhejiang Guyue Longshan Shaoxing Wine Co Ltd (GYLS) is China’s biggest rice wine producer and exporter, and it is also the leader in rice wine marketing industry. It has the first class rice wine production techniques and equipment, and the only provincial level rice wine technology center. Up to year 2010, it has in total […]