Understanding Chinese sense of humor through ads
Navigating the Chinese sense of humor can be incredibly difficult for individuals, let alone brands marketing to Chinese consumers. Although appealing to Chinese through funny advertisements is certainly effective, brands must understand the barriers, the taboos, versus the sweet spots of Chinese humor. The first thing that westerners need to wrap their head around when […]
Traditional and modern Chinese superstitions: Ghosts, gods, fate, and wedding dates
Chinese superstitious psychology has existed since ancient times. It originated from prehistoric religious ideas of primitive society. Through the development of Shang dynasty, Western Zhou dynasty, the Warrior Kingdom Period, Qin and Han dynasty and so on, it finally formed various forms of secular superstition in modern times and reformed under the influence of politics, […]
The tableware market in China: Is disposable tableware on its way out?
The revenue of the tableware market in China was 213.24 billion yuan in 2017, increasing from 205.68 billion yuan in 2016. The size of the market grows consistently, metal-ware takes up the largest share of the market, ceramics come next and glass is a relatively small share. Data source: Zhiyan consulting, Size of China’s tableware […]
China’s startup scene: Lively, relentless, and unmatched by anything else
China’s startup scene has its ups and downs but has never been inactive. The country has long recognized the importance of startups in boosting economy and employment, and therefore has invested in startup ecosystems. On the one hand, the huge and homogeneous Chinese market offers a natural experiment field for aspiring entrepreneurs. On the other […]
Retirement in China: Preparing for 410 million second-wave baby boomers to exit the labor market
Retirement in China has been a heated topic for quite some years. It’s no secret that China has younger retirees compared to the global average. An official retirement age set so low poses a financial burden on the state in terms of pension provisions. On the other hand, a transition into a delayed retirement requires […]
China’s street vendor economy: A band-aid or permanent solution for post-COVID-19 unemployment?
China’s street vendor economy transfers earnings from the store owners to lower-income people. In contrast to the blue-ocean strategy, which creates significant economic value with innovative or disruptive solutions, street vendors use existing business models while cutting operation costs. It will not make people rich, but it is effective at turning unemployed people into self-employed […]
The Kindergarten and Preschool Market in China: How much Chinese parents pay for early education
The Preschool market in China reached 230 billion RMB in 2018 according to iimedia. In a culture that highly values education, drivers include the opening of the one child policy to two child policy, and the increasing ability of parents to afford pre-school. The government is also supportive of early education and has paid attention […]
How Chinese netizens react to the Black Lives Matter protests in the US
A spark arises in the quiet Midwestern city of Minneapolis, Minnesota and within a week, the whole country catches fire from New York to Los Angeles. Since the death of Gorge Floyd, an African American who was suffocated to death by police on May 25th, thousands of Americans brave the curfews and confinement rules linked […]
COVID-19 impact on elderly care in China
COVID-19 and the Chinese silver economy COVID-19 impact on elderly care in China will bring about new markets and consumer concerns. Governments, institutions and private companies have already been working together to reform the Chinese elderly care industry. They have shown great resilience during the health crisis and will surely pick up speed post-pandemic. COVID-19 […]
The Face Mask Market in China: An Enforced Growing Trend | Daxue Consulting
In 2019, the size of the face mask market in China accounted for 27 billion yuan, with a 10.5 percent growth rate compared to 2018. Since December 2019, the spread of the Coronavirus in China has been driving the demand for medical face masks. Updated statistics that include the impact of COVID-19, show the face […]
Internet Censorship in China explained
The Internet and social media are pervasive and transformative forces in contemporary China. Nearly half of China’s 1.3 billion citizens now use the Internet. Use of the internet in China began in three phrases. First, with the advent of Internet cafés. Second, with the expansion of home and office based computers. Third, with the widespread […]
Divorce in China: will the post COVID-19 spike remain a trend?
China’s Ministry of Civil Affairs declared that over four million couples divorced in 2018, up 2% from the same period last year. China’s divorce rate has been steadily rising over the past ten years and this trend is expected to continue for the foreseeable future. During and after China’s coronavirus quarantine period, Global Times reported […]