Happily unmarried: A peek into singles economy in China
As the population ages and the national birthrate keeps on declining, China undergoes another deep transformation which will leave a mark on the country’s social and economic structure. According to China’s Ministry of Civil Affairs, from 2014 on, the amount of marriages gradually dropped over the years: in 2019, about 9.3 million couples tied the […]
Chinese netizens reflections on the Tokyo 2020 Olympics: National pride is alive and well
Whether China won 38 or 42 gold medals, the Tokyo 2020 Olympics caused a rise of netizens commentary on Chinese social media. Through social media listening we gained a deeper understanding China’s national pride, but also openness and appreciation of other cultures. Here are the main takeaways from social listening regarding Chinese netizens reflections on […]
Feminism in Chinese marketing: How brands are empowering Chinese women
After a long history of favoring males, currently feminism in China is gaining momentum and many brands utilize it in their strategy, promoting feminism in Chinese marketing. What does China’s feminism movement entail? China’s feminist movement has three mayor demands: to make visible the household work that women do and to redistribute it; equal opportunity […]
The LGBT Market in China | A rising pink economy
The Lesbian, gay, bisexual, and transgender (LGBT) community in China has been getting their voices heard since the 1980’s. This is resulting from engaging dialogue about the queer identity in the public domain. However, in 2021, the LGBT culture in China still stays largely underground. Despite being underground, there has been significant progress over the […]
Chinese silver generation drives the tourism market
The silver generation in China includes people aged 60 and over. They are an important consumer group as China has gradually morphed into an aging society as a byproduct of the one-child policy. In recent years, with the improvement of the quality of life of middle-aged and elderly people, after retirement, the number of Chinese […]
Clubhouse in China: The app’s quick rise and fall created a battle ground for imitators
The wave of Clubhouse blew from Silicon Valley to Chinese social networks. Since Elon Musk, the founder of Tesla, joined a chat room on Clubhouse, this audio-only social app has become a buzz with netizens around the world. According to App Annie, Clubhouse has exceeded 8.1 million downloads worldwide, and 4.6 million come from February […]
6G in China is at the initial stage of development, here is what you should know
As early as 2018, The 5G Technology Working Group at the Ministry of Industry and Information Technology started research into 6G in China. This makes China one of the first countries to explore 6G technology. In November 2019, the Ministry of Science and Technology, together with other key ministries and research institutions organized a 6G […]
5G development in China: covering more industries and cities in 2020
The Chinese internet reaches 900 million people, most of which are mobile users, setting the foundation for success in 5G development. Forecasts show that Chinese 5G users will reach 650 million by 2023, covering around 40% of the Chinese population. Additionally, the government views 5G development in China as crucial to the country’s tech sector […]
China’s baby wipes market is driven by consumption upgrade
The Chinese wipes market has grown dramatically, from three to seven billion US dollars from 2014 to 2019. In 2019, the growth rate reached 21.5%. China’s baby wipes market is the top segment of the Chinese wipes market, which is segmented into baby wipes, regular sanitary wipes, make-up removal wipes and sanitary wipes for women. […]
KOC marketing in China often gets more bang for the buck than KOL marketing
KOC marketing in China is gaining popularity due to the rise of big data platforms and new demands from young consumers. Chinese KOCs (Key Opinion Consumers), are regular consumers who love to share their true product reviews on popular social media. Although most KOCs don’t have a large fan base, they are the key for […]
Market Tidbits transcript #4: Mobility market in China: services related to getting things from point A to B
Matthieu David: Hello everyone. Today, for this Market Tidbits, we are going to talk about the mobility market in China. Mobility is a big thing. We are seeing in the world Uber, but in China, we are seeing Didi and Didi won the battle over Uber in China, taking actually some shares worldwide and Uber sitting […]
Popular American TV series in China and what they reveal about Chinese consumers
American TV series are a big hit in China. As a source of soft power influence from the west to the east, many hit sitcoms, dramas and action series have been largely welcomed by Chinese audiences. Whether or not it was the intention of American producers to reach Chinese fans, it is nonetheless a great […]