KOC marketing in China often gets more bang for the buck than KOL marketing
KOC marketing in China is gaining popularity due to the rise of big data platforms and new demands from young consumers. Chinese KOCs (Key Opinion Consumers), are regular consumers who love to share their true product reviews on popular social media. Although most KOCs don’t have a large fan base, they are the key for […]
Market Tidbits transcript #4: Mobility market in China: services related to getting things from point A to B
Matthieu David: Hello everyone. Today, for this Market Tidbits, we are going to talk about the mobility market in China. Mobility is a big thing. We are seeing in the world Uber, but in China, we are seeing Didi and Didi won the battle over Uber in China, taking actually some shares worldwide and Uber sitting […]
Popular American TV series in China and what they reveal about Chinese consumers
American TV series are a big hit in China. As a source of soft power influence from the west to the east, many hit sitcoms, dramas and action series have been largely welcomed by Chinese audiences. Whether or not it was the intention of American producers to reach Chinese fans, it is nonetheless a great […]
The Economics of Childhood Obesity in China: One in five Chinese children are overweight
In 1995, approximately one in twenty (5.3%) Chinese children were overweight. In 2014, one in five (20.5%) Chinese children were overweight. This makes China’s 2014 childhood overweight prevalence rate about the same as the USA in 1990. On top of this, the growth rate of the childhood overweight prevalence rate in China from 1995 to […]
Understanding Chinese sense of humor through ads
Navigating the Chinese sense of humor can be incredibly difficult for individuals, let alone brands marketing to Chinese consumers. Although appealing to Chinese through funny advertisements is certainly effective, brands must understand the barriers, the taboos, versus the sweet spots of Chinese humor. The first thing that westerners need to wrap their head around when […]
Traditional and modern Chinese superstitions: Ghosts, gods, fate, and wedding dates
Chinese superstitious psychology has existed since ancient times. It originated from prehistoric religious ideas of primitive society. Through the development of Shang dynasty, Western Zhou dynasty, the Warrior Kingdom Period, Qin and Han dynasty and so on, it finally formed various forms of secular superstition in modern times and reformed under the influence of politics, […]
The tableware market in China: Is disposable tableware on its way out?
The revenue of the tableware market in China was 213.24 billion yuan in 2017, increasing from 205.68 billion yuan in 2016. The size of the market grows consistently, metal-ware takes up the largest share of the market, ceramics come next and glass is a relatively small share. Data source: Zhiyan consulting, Size of China’s tableware […]
China’s startup scene: Lively, relentless, and unmatched by anything else
China’s startup scene has its ups and downs but has never been inactive. The country has long recognized the importance of startups in boosting economy and employment, and therefore has invested in startup ecosystems. On the one hand, the huge and homogeneous Chinese market offers a natural experiment field for aspiring entrepreneurs. On the other […]
Retirement in China: Preparing for 410 million second-wave baby boomers to exit the labor market
Retirement in China has been a heated topic for quite some years. It’s no secret that China has younger retirees compared to the global average. An official retirement age set so low poses a financial burden on the state in terms of pension provisions. On the other hand, a transition into a delayed retirement requires […]
China’s street vendor economy: A band-aid or permanent solution for post-COVID-19 unemployment?
China’s street vendor economy transfers earnings from the store owners to lower-income people. In contrast to the blue-ocean strategy, which creates significant economic value with innovative or disruptive solutions, street vendors use existing business models while cutting operation costs. It will not make people rich, but it is effective at turning unemployed people into self-employed […]
The Kindergarten and Preschool Market in China: How much Chinese parents pay for early education
The Preschool market in China reached 230 billion RMB in 2018 according to iimedia. In a culture that highly values education, drivers include the opening of the one child policy to two child policy, and the increasing ability of parents to afford pre-school. The government is also supportive of early education and has paid attention […]
How Chinese netizens react to the Black Lives Matter protests in the US
A spark arises in the quiet Midwestern city of Minneapolis, Minnesota and within a week, the whole country catches fire from New York to Los Angeles. Since the death of Gorge Floyd, an African American who was suffocated to death by police on May 25th, thousands of Americans brave the curfews and confinement rules linked […]