Off-White in China: young American brand gaining fame among Chinese streetwear fans
The history of Off-White: The streetwear brand from Chicago going global Off-White was founded by Virgil Abloh in the United States in 2012 and became a globally famous streetwear brand within a few years. Off-White in China has gained a lot of attention as streetwear is becoming more popular in the country. The brand entered […]
Supreme in China: behind the iconic streetwear brand and the battle with counterfeiters
Supreme is a brand from New York, USA founded in 1994. The founder, James Jebbia, drew inspiration from both skateboarding and hip-hop cultures during the time when skateboarding culture started flourishing. American skate culture and hip-hop culture are both inspirations of modern Chinese streetwear. Naturally, this has led to massive success for Supreme in China. […]
Modern Chinese fashion: Poetry, heritage, tech-forward and impact are the four upcoming trends
As the structure of mass consumption has undergone major changes in China, modern Chinese fashion is following new trends. Nowadays, “displaying power, connecting industries, and promoting ecology” has become the mission of many Chinese fashion brands. With the deepening of international fashion exchanges and cooperation, Chinese traditional elements and oriental aesthetics have received great attention. […]
Daxue Talks transcripts #91: Be a successful fashion brand in China: brand image, partners and ROI
Fashion brand in China In episode 91 of our China business vlog, we share insights from Olivier Vérot of Gentleman Marketing Agency (GMA) on the ROIs from marketing campaigns, which Chinese platforms to sell on and he discusses key business partners for establishing fashion brands in China. Full transcript below: Welcome to Daxue Talks, a […]
DaxueTalks 91: Be a successful fashion brand in China: brand image, partners and the ROI
In this China business vlog, we interviewed Olivier Vérot from Gentleman Marketing Agency (GMA) to understand better the ROI of Chinese platforms and to discuss brand image and the key business partners for fashion brands in China. Jump to questions: 0:00 Introduction 0:34 Based on different platforms, what kind of ROIs are there for fashion […]
Daxue Talks transcript #90: Brand loyalty and tips for decreasing the cost of ecommerce returns in China
Brand loyalty in China Click here to listen to episode 90 of Daxue Talks where we interviewed Olivier Vérot to learn more about brand loyalty among China’s fashion consumers. We asked him about loyalty program management and what brands need to know about ecommerce return management in China. Full transcript below Welcome to Daxue Talks, […]
Daxue Talks transcript #89: Online strategies for fashion brands in China
Online strategies for fashion brands in China Click here to listen to episode 89 where Olivier Vérot from Gentleman Marketing Agency (GMA) talked about online presence and strategies used by fashion brands in China. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall […]
Daxue Talks 89: Online strategies for fashion brands in the Chinese market
In this episode, our guest Olivier Vérot from Gentleman Marketing Agency (GMA) talks about the online presence of fashion brands in the Chinese market. He explains the role of branded websites, describes the different SEO strategies, and shares information on how to open a Tmall store in China. Jump to questions: 0:00 Introduction 0:22 When […]
Daxue Talks transcript #88: The best platforms for fashion marketing in China
The best platforms for fashion marketing in China Find here Daxue Talks 88. Click here to listen to Olivier Verot, founder of Gentleman Marketing Agency (GMA), share his knowledge on how to attract and convert online traffic and which are the best platforms for fashion marketing in China. Full transcript below Welcome to Daxue Talks, a […]
Daxue Talks 88: The best platforms for fashion marketing in China
In this China business vlog, our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA), shares his knowledge about how to attract and convert online traffic and which are the best platforms for fashion marketing in China. Jump to questions: 0:00 Introduction 0:22 For fashion brands, what are the best platforms to attract […]
China Paradigm 118: From freelancing to founding one of the largest image production houses in China
Matthieu David interviews Rodney Evans, Founder & CEO of Central Studios Shanghai, one of the largest image production houses in China. The photo and video production industry has definitely shifted to a more streamlined approach due to the emergence of social media in the last decade. Central Studios Shanghai, a photo studio based in China, […]
Market Tidbits transcript #1: Major changes in the beauty sector in China after COVID-19
Find the first Market Tidbits here. Matthieu David: Hello everyone, today we are going to look into the beauty sector in China, and the report we published a few days ago, maybe two weeks ago about how Covid-19 impacted the beauty sector in China. How it impacted during the epidemic and after the epidemic. I’m here […]