Moving towards sustainable agricultural commodities in China: PRC can lead the way for emerging markets | Daxue Consulting
China, as a major emerging market The role of the agricultural sector in ensuring the sustainability of the Earth’s natural resources has become an increasingly pertinent topic in light of recent demands for the improvement of sustainable practices and environmental awareness across global markets. Emerging markets, in particular, play a crucial role in the global […]
Prospects behind the Great Wall: Who are Chinese business and trade partners? | Daxue Consulting
We believe that these infographics vividly and clearly reveal the potential of the Chinese market, the purchasing power of the Chinese, as well as insistent market trends; whereas this article is a guide in existing key business relationships between China and other countries. Are you ready to know what country has become a true business […]
Mini sensory research: Coca-Cola Fiber Plus taste test | Daxue Consulting
Coca-Cola Fiber Plus in the Chinese market. Coca-Cola Plus, which has added fiber, first debuted in Japan in 2017. According to Coca-Cola, it has exceeded launch projections. In February 2019, the sleek white bottle started to be spotted in convenience stores in Shanghai, China. Will Coca-Cola Fiber Plus be as successful in China as it […]
Beverage market research: Mineral water industry in China
Chinese people used to get groundwater from the pump, but nowadays, most people drink boiled tap water. Sometimes consumers also buy mineral water, distilled water or purified water. With the growing demand for bottled water, so many water producers are active in the water industry with specific market strategies and distribution channels. Thus, water becomes […]
The cheese market in Shanghai: Cheese evolution | Daxue Consulting
Cheese market in China. Historical reasons explain the rejection of cheese by Chinese consumers Traditionally, dairy products were associated with the nomadic tribes who lived on the fringes of China and who were regarded as barbarians. So back then, eating cheese was associated with an unsavory lifestyle. Also, the majority of Chinese people avoided the […]
How the Chinese Instant Food Market is changing | Daxue Consulting
Due to the successful “reforming and opening-up”, China’s social structure has changed rapidly and the urban lifestyle has become more and more fast-paced. The average worker has a busier schedule; therefore, do not have time to treat themselves with decent meals. Therefore, because of the large population base, China is the largest instant food market […]
The development of the margarine B2C and B2B market: Are Chinese consumers ready for margarine? | Daxue Consulting
The market demand for margarine in China is steadily increasing with a 4-year CAGR of 21.83% in 2017 and a 1.5-million-ton demand. When looking at the baking oil and fats industry, which includes butter, margarine, olive oil, cream and all other types of oil or fats used in industrial baking and home baking consumption, the […]
Increased need to function in China: Overview of the growing energy and tonic drink trends and opportunities | Daxue Consulting
Functional drinks are being widely consumed in China, with a variety of purposes in mind, but all with the same want- to be immediately consumed. Functional drinks have gained a reputation of becoming increasingly more important as a subsector of the non-alcoholic and canned beverages industry which further divides itself into energy, sports and nutrient-enhanced […]
Is the beer market in China getting craftier? | Daxue Consulting
Beer imports in the last 5 years have risen with the Chinese market showing growth in both volume and value. In 2016 alone, 0.81 million kiloliters of imported beer were sold illustrating the progression from 2012 with a compound annual growth rate (CAGR) of 42.2%. Moreover, the imported beer market in China has reached 666.15 […]
How the Chinese brand “Three squirrels” uses Meng Culture to become No. 1
China went “nuts” again over the Chinese nut brand “Three Squirrels”. During the passing double 11 shopping festival (双十一) in China, a shopping festival launched by Alibaba as a Chinese version of Black Friday, Three Squirrels, again, achieved huge success: It only took them 9 minutes and 26 seconds to reach a GMV (gross merchandise […]
[Podcast] China paradigm episode #9: How to successfully run a restaurant in China
In this episode of China paradigm, Matthieu David interviews Florent Bonnefoy, founder of Bonnefoy + Partners, about his 10 years of experience in the food-related business in greater China. He explains us how to perfectly run a restaurant in China. Bonnefoy + Partners works with food entrepreneurs across China mainland, Hong Kong, Japan, Singapore and […]
How will China’s soy bean market fair under trade war pressure?
Despite Harvest Pressures and Global Trade Tensions – The Demand for Soybean in China Remains on a Steep Uptrend In recent years, the Chinese government has initiated measures in reforming its agricultural sector by implementing new grain policies. As a result of this endeavor, the soybean market along with alternative grains and oils such as […]