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Ponzi scheme or money revolution? Chinese perceptions of cryptocurrency and bitcoin

Chinese perceptions of cryptocurrency and bitcoin

Bitcoin had a more than 300% surge since 2020. Naturally, cryptocurrency has gained tremendous attention from various stakeholders in China. Additionally, massive capital is flowing into cryptocurrency market in China. With the heating up value on bitcoin, Chinese netizens debate whether cryptocurrency is a massive Ponzi scheme that produces a meaningless output, or if it […]

Double 12 2020: Winners and a dying trend?

Double 12 2020

Behind Double 11 and 618, Double 12 is the third largest shopping festival in China. Taobao started the first Double 12 on December 12, 2012, with the purpose to promote small and medium C2C and O2O Taobao sellers. Like all of China’s online promotion festivals, Double 12 now includes most Chinese e-commerce platforms, such as […]

The craze for e-commerce gamification in China, from charity to double 11

e-commerce gamification in China

E-commerce gamification in China was one of the top marketing strategies during Double 11 2020. Consumers are exposed to more stimulation than ever before. Thus, the traditional marketing tools like TV commercials don’t work like they used to. Companies have found more creative and engaging ways to capture consumers’ attention, which lead to the rise […]

6G in China is at the initial stage of development, here is what you should know

6G in China

As early as 2018, The 5G Technology Working Group at the Ministry of Industry and Information Technology started research into 6G in China. This makes China one of the first countries to explore 6G technology. In November 2019, the Ministry of Science and Technology, together with other key ministries and research institutions organized a 6G […]

Lesser known ride hailing platforms in the ride hailing market in China cause tight competition

lesser known ride hailing platforms China market

The ride hailing market in China is increasingly competitive and price-driven. Although DiDi has long held the largest share, lesser known ride hailing platforms in China are emerging to challenge the company’s dominance. With Geely’s Caocao Chuxing (曹操出行), Tencent and Alibaba-backed T3 Chuxing (T3出行), JD.com-backed Dida Chuxing(嘀嗒出行)entering the local ride hailing market with lower prices, […]

What Chinese netizens say about the US 2020 election

What Chinese netizens say about the US 2020 election

On Tuesday, Nov. 3rd, the 2020 US Presidential Election drew attention from all around the world, including China. Considering the tense relationship between the two countries, it is not surprising. This year’s election was the hottest foreign-political topic on Chinese social media, even more heated than the 2016 election. Through social media listening, we can […]

5G development in China: covering more industries and cities in 2020

5G development in China

The Chinese internet reaches 900 million people, most of which are mobile users, setting the foundation for success in 5G development. Forecasts show that Chinese 5G users will reach 650 million by 2023, covering around 40% of the Chinese population. Additionally, the government views 5G development in China as crucial to the country’s tech sector […]

Daxue Talks 88: The best platforms for fashion marketing in China

platforms for marketing fashion brands in china

In this China business vlog, our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA), shares his knowledge about how to attract and convert online traffic and which are the best platforms for fashion marketing in China. Jump to questions: 0:00 Introduction 0:22 For fashion brands, what are the best platforms to attract […]