China’s fresh food cold supply chain is still at under half of its market potential
The cold supply chain in China was worth 380 billion yuan in 2020, with double digit growth, and is expected to reach RMB 512.25 billion in 2026. The cold supply maintains the quality and freshness of food and beverage products in transport. Cold chain logistics refers to the pre-cooling treatment, processing, transportation, storage, distribution, sales […]
LA MER in China: how LA MER became one of Chinese consumers’ favorite beauty brands
LA MER has a legendary brand story that distinguishes it from any other cosmetics company. While most skincare products come from laboratories, LA MER is developed by a space physicist – Max Huber. Huber had suffered burns during an experiment and therefore spent years searching for ways to heal his damaged skin but could not […]
A peek into Chinese women’s clothing market
Chinese women’s clothing market accounts for half of the overall domestic clothing market. According to Euromonitor, the Chinese women’s clothing market jumped from RMB 619 billion in 2011 to RMB 1,057 billion in 2019, with a CAGR of 6.9%. It boasted a higher growth rate than men’s clothing (5.41%), yet lower than children’s clothing did […]
Focus on Yale in China
Located in New Haven, Connecticut, Yale University, which was founded in 1701, is the third oldest university in America, following Harvard and College of William and Mary. While Harvard puts more attention on graduate education and College of William and Mary is better at undergraduate education, both the graduate and undergraduate education in Yale are […]
How Pechoin, China’s oldest skincare brand, remains a top beauty player after nearly 100 years
China’s skincare market revenue in 2022 amounts to RMB 110 billion and is expected to grow by 8% annually. 2019 research by AskCI Consulting reveals that Pechoin (百雀羚) accounted for 4.5% of this market. Pechoin retains this position by staying on top of China’s skincare market trends which include embracing Chinese traditions, up to the […]
Focus on Wharton in China
Located in Philadelphia, Wharton Business School of the University of Pennsylvania is one of the world’s best business schools. Founded in 1881, it is the first business school in American universities. The goal of this business school is to teach business related knowledge, and train professional people to lead the world and speed up its […]
The green step towards less waste – A glance at China’s new packaging regulation
On August 10, 2021, the Chinese State Regulation for Market Regulation (SAMR) launched a set of new provisions restricting excessive packaging of food and cosmetics (GB23350-202X) in China under the supervision of the Ministry of Industry and Information Technology. The new packaging regulation in China replaces the previous provisions defined in 2009 and is to […]
Here’s what F&B businesses need to know about China’s 2022 food import law
On the 13th of April 2021, the General Administration of Customs of P.R. China (GACC) released two new decrees affecting the food import law. Taking effect on the 1st of January, 2022, decrees 248 and 249 are raising concerns and questions from food importers worldwide, as it is more and more difficult to pass “China’s […]
The Coffee shop market in China: Blue Bottle squeezes in with Starbucks, Luckin and Manner with its Shanghai entry
Blue Bottle, a Californian-based high-end coffee chain, has made its debut in Mainland China, opening its first store in Shanghai Jing’an International Center (上海静安国际中心). The grand opening of the Auckland coffee store has attracted heaps of crowds, with customers queuing up to 7 hours outside of the two-story historic building on Chang’an Road (长安路), just […]
How to make your brand go viral: branded mini movies in China
Mini movies are short cinematic creations shot for a specific product or brand. The general duration is less than 30 minutes. Branded mini movie was born with the development of new media technology and has become an emerging marketing tool in recent years. The essence of branded mini movie is information dissemination aimed at demonstrating […]
China’s dairy market: How a population known for lactose intolerance became the world’s largest dairy importer
With over 90 billion USD (RMB 572 billion) in revenues and nearly 28 million tons of products consumed in 2020, China is the world’s second-largest dairy market after the US and the world’s largest one by dairy imports. China’s total dairy consumption volume kept on fluctuating in the past five years, but the growth outlook […]
A complete guide to cosmetics distribution channels in China
China’s cosmetic market has not stopped growing in recent years and it is estimated to generate about 495 billion RMB in 2021, vaunting a 15.1% increase from 2020. Nevertheless, China’s per capita consumption of skincare and makeup products is just 1/3 and 1/5 of that boasted by the US and Japan/South Korea respectively, showing a […]