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Private Traffic in China: Own your customer traffic

private traffic in China

Private traffic, known as 私域流量 in Chinese, is a trending term among China marketers in 2019 and 2020. Private traffic is a marketing method where communication with customers is funneled into private pools on platforms that allow brands to have full control without costs of third-party platforms. This way, brands can systematically reach users at […]

China Paradigm 94: Why China is a new innovation paradigm

China compared to Europe

Matthieu David interviews Yuan Yingzi, Executive Director at Europe China Foundation and Strategic Innovation Lab Strategic Analyst at Ubisoft. China’s business ecosystem is attracting interesting resources which fuel Chinese innovation. European start-ups are starting to look to Chinese investors and VCs for partnerships and funding. How does the Europe China Foundation function to help build […]

China’s Social Credit System: What businesses should know

China's social credit system

How China started to measure trustworthiness of businesses At the beginning of the 21st century the Chinese government began to make systematic use of new mediating technologies to measure the trustworthiness and financial creditworthiness of individuals and businesses. Establishing an online financial credit system was seen as key to better integrating China into the global […]

The history of Artificial Intelligence (AI) in China

AI in China

Along with the gradual maturation of China’s artificial intelligence (AI) technology observed in recent years, many industry giants progressively increased their investment in this new market. The burgeoning applications related to AI technology have also expanded the scope of this technology from niche research fields to broader commercial areas. In fact, today, AI in China […]

The smartphone market in China: Still largely untapped

smartphone market in China

The total number of Chinese smartphone users has reached 748 million in 2019. Approximately 53% of the population uses smartphones, leaving much of the smartphone market in China untapped. This number is expected to reach 868 million by 2023. With the sudden prevalence of smartphones in China, smartphone user habits are different in China from […]

Daxue Talks transcript #22: Corporate innovation trends in China in 2019

innovation trends in China

Find here the Daxue Talks episode 22. Learn with Max Peiro, Daxue Talks’ new guest, about innovation trends in China and South East Asia. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. I am the CEO of Re-Hub. At […]

China Paradigm 88: Covering Chinese Tech scene for the West

Chinese Tech scene

Matthieu David interviews TechNode.com’s editor in chief John Artman. In this China paradigm’s podcast, we get an insight into the Chinese tech scene as we discuss what makes great tech news and what makes TechNode the best resource for staying up to date with the Chinese tech market. How is the tech scene different in […]

Smart Buildings in China: Creating a smart city ecosystem

Smart buildings in China

The rise of smart technology in China China is carrying out the process of creating ‘Smart Cities’. A smart city is an urban area that uses various kinds of information and communication technologies to increase operational efficiency and manage resources. Smart cities in China are comprised of smart technology. Smart technology is technology that makes […]

China Paradigm 83: Building a hardware company on one of China’s niche segments

hardware company in China

Building a hardware company on one of China’s niche segments Matthieu David interviews Laurent Le Pen, Founder, and CEO of Omate. In this China business podcast, we learn about his company, how he managed to earn a million dollars on his Kickstarter campaign for the world’s first “truly smart” watch, and why his company made […]