Sportswear brands in China’s 618 shopping festival: How did they perform in 2025?
In 2025, China’s 618 shopping festival set new records with RMB 855.6 billion in gross merchandise value (GMV) across major e-commerce platforms, a 15.2% increase from the previous year. Alibaba’s Tmall maintained its top platform position in 2025. This was followed by JD.com, while ByteDance’s Douyin and Pinduoduo were also major platforms. As one of […]
Alo Yoga in China: Can the brand turn trendy buzz into real market share?
Alo Yoga, the Los Angeles–based activewear brand known for its blend of fashion and fitness, is set to open its first offline store in China in 2025. To lead this expansion, the brand has hired Aurora Liu, former Vice President at Arc’teryx and brand director at Nike, to head Alo Yoga in China. Download our […]
Despite lingering stigma, the male beauty market in China remains resilient
Beauty in China is shifting away from being an option to becoming a necessity. With growing awareness of beauty products and a desire to gain social acceptance, more men are turning to beauty products. Even the older generations, who tend to hold onto more stigma regarding beauty products, are slowly adopting them. While skincare is […]
How Rhode in China is booming without a market entry
On May 28th, 2025, e.l.f. Cosmetics acquired Rhode, the minimalist skincare brand founded by Hailey Bieber, for a reported USD 1 billion. While the acquisition signals Rhode’s strong performance in the U.S., its presence, or more accurately, absence, in China is an equally fascinating story. Despite no official launch, Rhode has quietly become a cult […]
China’s automotive industry adapting to worldwide export hurdles
As the largest automotive market in the world, China leads globally in both automotive sales and production. With the domestic market becoming increasingly saturated, China is increasingly focusing on exporting automotive products overseas. According to the Nikkei Asian Review, China’s automotive industry abroad have ranked first globally for two consecutive years. The automotive export industry […]
BYD’s electric dream: From humble beginning to a global EV powerhouse
BYD (Build Your Dreams) has become a prominent testament to China’s remarkable ascent within the global economy, placing the brand as a symbol of the country’s economic success story. BYD was founded in 2005, initially focusing on making rechargeable batteries for consumer electronics. However, BYD’s founder and CEO Wang Chuanfu’s had different aspirations. He envisioned […]
China’s video games market: From being regulated to cultural export
According to the 2024 China Gaming Industry Report, by 2024, China’s video game market’s actual sales revenue is projected to reach RMB 325.783 billion (USD 45.279 billion), a year-on-year increase of 7.53%, hitting a new high. The number of game users in China has reached 674 million, a year-on-year increase of 0.94%, also a historical […]
From toys to speculation: Decoding the rise of China’s collectible toys market
China’s collectible toys market is entering a golden era, with projected growth of 35% annually, expected to exceed RMB 150 billion in 2025. Consumer enthusiasm is rising fast. In 2021, 80% of surveyed buyers out of 3,000 said they planned to increase their purchase frequency in the coming years. The most consumed categories in the […]
Winter sports brands in China: Why these names dominate the slopes
China’s winter sportswear market reached an impressive USD 29.8 billion in 2024 and is projected to surge to USD 52.6 billion by 2030. This rapid sports market expansion is driven by sustained enthusiasm beyond the initial Olympic excitement, with participation numbers surpassing 300 million. Investment continues to grow in year-round indoor slopes, upscale resorts, and […]
Dewu in China: How Gen-Z is redefining social commerce
In China’s dynamic e-commerce landscape, Dewu—also known as Poizon—has emerged as a leading platform among Gen-Z consumers. Launched in 2015 as a sneaker authentication service under the name “毒” (Poison), it has since developed into a social commerce platform that integrates shopping with community engagement and trend-driven content. Dewu in China has established itself as […]
How the cheese market in China is developing despite widespread lactose-intolerance
According to the 2021 China Dairy Index, most adults in China — roughly one billion people — are lactose intolerant. This high prevalence is largely due to the genetic factors common among Asian populations. However, this doesn’t mean Chinese people don’t consume dairy products at all. In fact, they do but just in smaller amounts […]
How China’s Gen Alpha is reshaping consumption
China’s Gen Alpha, born between 2010 and 2025, represents approximately 230 million people, or 16.3% of the country’s population as of 2023. According to the United Nations, it is projected to represent over 19% of the population by 2050. This segment is often overlooked even though the size of the children’s consumer market represented about […]