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The development of the margarine B2C and B2B market: Are Chinese consumers ready for margarine? | Daxue Consulting
18Jan

The development of the margarine B2C and B2B market: Are Chinese consumers ready for margarine? | Daxue Consulting

The market demand for margarine in China is steadily increasing with a 4-year CAGR of 21.83% in 2017 and a 1.5-million-ton demand. When looking at the baking oil and fats industry, which includes butter, margarine, olive oil, cream and all other types of oil or fats used in industrial baking and home baking consumption, the […]

Why we predict the children’s oral care market in China will boom | Daxue Consulting
16Jan

Why we predict the children’s oral care market in China will boom | Daxue Consulting

Children’s oral care is a niche market in China but has a pearly white future. Due to China’s second child policy, an increasing number of infants are born every year, leading to higher demand for infant care products. In addition, because of the progressed living standard and education level of the general Chinese population, parents […]

No Place to Place: Chinese netizen’s react to ofo’s downfall | Daxue Consulting
11Jan

No Place to Place: Chinese netizen’s react to ofo’s downfall | Daxue Consulting

The reaction and reflection of Chinese people on the ofo crisis [无处安放] (No place to place) Artist: Guoyong Wu All eyes in China are now on ofo, a Beijing-based bicycle sharing company founded in 2014. The dockless system uses its smartphone app to unlock and locate nearby bicycles. In 2017, it had deployed over 10 […]

Increased need to function in China: Overview of the growing energy and tonic drink trends and opportunities | Daxue Consulting
09Jan

Increased need to function in China: Overview of the growing energy and tonic drink trends and opportunities | Daxue Consulting

Functional drinks are being widely consumed in China, with a variety of purposes in mind, but all with the same want- to be immediately consumed. Functional drinks have gained a reputation of becoming increasingly more important as a subsector of the non-alcoholic and canned beverages industry which further divides itself into energy, sports and nutrient-enhanced […]

How can foreign automakers be a part of China’s future driven by electric vehicles | Daxue Consulting
07Jan

How can foreign automakers be a part of China’s future driven by electric vehicles | Daxue Consulting

Electric vehicles (EVs), including vehicles mainly powered by electric motors, are gaining increasing attention from governments and the automaker industry globally. China has become the biggest EV market within only a short period of time and is forecasted to continue rapid growth because of the support from the Chinese government and changing car purchase preference […]

Market Trends: Chinese Consumer Behavior and Motivation | Daxue Consulting
02Jan

Market Trends: Chinese Consumer Behavior and Motivation | Daxue Consulting

Chinese consumer behavior. Since China committed to its “reform and opening” policy in 1978, the Chinese economy has boomed, and most international businesses have established a presence in China. However, some foreign businesses are hesitant to enter the Chinese market because they do not fully understand Chinese consumer behavior. Chinese consumer behavior is indeed a complex […]

Unpacking the world’s largest Auto market: Is new energy vehicles the future of China’s car industry? | Daxue Consulting
02Jan

Unpacking the world’s largest Auto market: Is new energy vehicles the future of China’s car industry? | Daxue Consulting

Since 2009, China has been home to the world’s largest automotive market. What’s new in China is also the leading automotive manufacturer worldwide. In 2016, China’s annual vehicle production accounted for nearly 30 percent of all vehicles produced worldwide, exceeding that of the European Union or that of the United States and Japan combined. Starting in the […]

Is the beer market in China getting craftier? | Daxue Consulting
31Dec

Is the beer market in China getting craftier? | Daxue Consulting

Beer imports in the last 5 years have risen with the Chinese market showing growth in both volume and value. In 2016 alone, 0.81 million kiloliters of imported beer were sold illustrating the progression from 2012 with a compound annual growth rate (CAGR) of 42.2%. Moreover, the imported beer market in China has reached 666.15 […]

International brands should enter the Chinese perfume market before it is too late | Daxue Consulting
28Dec

International brands should enter the Chinese perfume market before it is too late | Daxue Consulting

Chinese perfume market shows fast growth, the market size reached RMB 15.2 billion (USD 2.2 thousand million) in 2017. Yet the Chinese perfume market is far from mature and therefore holds great potential. The history of perfume in China Many people believe that perfume is a new thing in China, however, this is far from […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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