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The smartphone market in China: Still largely untapped
06Jan

The smartphone market in China: Still largely untapped

Overview of the Chinese smartphone market The total number of Chinese smartphone users has reached 748 million in 2019. Approximately 53% of the population uses smartphones, leaving much of the smartphone market in China untapped. This number is expected to reach 868 million by 2023. With the sudden prevalence of smartphones in China, smartphone user […]

The 10 most epic China marketing campaigns of 2019
31Dec

The 10 most epic China marketing campaigns of 2019

Trends of the top China marketing campaigns of 2019 2019 brought creative China marketing campaigns from many industries. Our team looked at the marketing campaigns of 2019 and chose ten of the most epic to analyze. Some of the trends observed in 2019 that we expect to stay for 2020 were co-branding, social media marketing, […]

The Extended Warranty market in China
30Dec

The Extended Warranty market in China

Servicing the largest vehicle market in the world For over a decade, China has been the largest vehicle market in the world. Although 2018 marks the first year of declining vehicle sales (not including second-hand vehicles), China is still the largest vehicle market in the world. The high sales in the vehicle market also boost the […]

브랜드 독립성을 통해 브랜드 인지도 향상 | 상하이 비지니스 이벤트
27Dec

브랜드 독립성을 통해 브랜드 인지도 향상 | 상하이 비지니스 이벤트

🗓️ 날짜: 2020년 3월 5일, 오전 9시30분부터 오후 6시30분까지 (아침과 점심식사 포함) 📍 위치: 상하이 교통대학교 🎓 하루만에 배울 수 있는 내용들: ✅ 티몰, 징동과 같은 플랫폼에서 독립하여도 운영과 수익을 유지하는 방법 ✅ 귀사의 브랜드 홈페이지에 대한 포지셔닝 정의 ✅ 개인 트래픽과 커뮤니티 개방방법 💰 가격: MBA학생 390RMB, 스타트업520RMB, 기업 590RMB (아침, 점심식사, 커피가 모두 포함된 […]

The credit insurance market in China
23Dec

The credit insurance market in China

What is credit insurance? Credit insurance is a part of the non-life insurance market. It is a type of insurance where the insurer is liable for the economic loss suffered from failed contracts or failing to pay off debt. Credit insurance in China can protect companies from the risks of trade such as customers failing […]

The decoration market in China: A competitive market reaching maturity
18Dec

The decoration market in China: A competitive market reaching maturity

The Chinese decoration market includes two sectors, the building materials market and the home-decorating market. The market as a whole is experiencing rapid growth due to increase of government investments and improvement of general living standards. It is extremely competitive as there is a large amount of small and mid-sized firms within the decoration market […]

Advantages of Brand Independence in China
16Dec

Advantages of Brand Independence in China

What is Brand Independence? Brand independence refers to a brand not relying on any other third party channels such as online marketplaces to sell products. In this case, the traffic will be driven from independent sales channels such as the brand’s own website. Brands, in turn, can manage their own identity, assets, and digital assets […]

通过品牌独立提高品牌知名度
13Dec

通过品牌独立提高品牌知名度

时间: 2020年3月5日，上午9:30至下午6:30 (包含早餐与午餐) 地点: 上海交通大学 在为期一天的培训中，您将了解到如何： 脱离天猫或京东此类传统电商平台，完成品牌独立化； 定义品牌官网的独特卖点 发展品牌私域流量并建立社群 价格: MBA学生390元，初创企业520元，已成立的公司590 (包含早饭，午饭和应有尽有的能量咖啡) 折扣: 2月20日前订票可享受－30%的优惠；如您的参加人数大于三人，请咨询我们享受特别优惠。 什么是品牌独立？ 品牌独立意味着品牌方可以独立管理消费者流量（也称为“私域流量”）。独立的品牌不会通过京东，天猫和考拉这类传统电商平台销售产品，而是通过自己的官方网站(brand.com)完成销售以及流量的获取。品牌的独立渠道主要包括：官方网站(brand.com)，官方应用程序(brand app)，小程序以及品牌线下零售店。 品牌独立的优势是什么？ 首先，品牌方可以节省推广活动相关的费用。其次，品牌方通过使用更完善的客户管理(CRM)系统直接与消费者进行互动。此外，品牌知名度的提高会同时带动消费者忠诚度的提升，并且基于对消费者需求的更好理解，消费者的用户体验也会得到改善。最后，消费者的购买决定将更少的受到价格影响，而更多的被忠诚度驱动。 你可以扫描下方的二维码来报名参加我们的活动！完成报名后，我们会在短时间内将本次活动的更多相关信息发送到你的邮箱。 See this article about Brand Independence workshop in English.

Increase Brand Awareness with Brand Independence | Business event in Shanghai
11Dec

Increase Brand Awareness with Brand Independence | Business event in Shanghai

🗓️ Date: January 9th, 2019 from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your private traffic and your community. 💰 Price: […]

How movie sales reflects sophistication of Chinese consumer preferences
11Dec

How movie sales reflects sophistication of Chinese consumer preferences

Investigating what movie preferences say about Chinese consumers As of August 11, 2019, Nezha, a movie re-adapted from an ancient Chinese mythology, has grossed over ¥3.5 billion ($700 million) in China, becoming the most popular movie of the summer. However, recent sales are not too optimistic for other players. Because of strict censorship, four highly-anticipated movies were pulled […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news. [wysija_form id="7"]
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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