The future challenges of Chinese luxury watch brands: domestic players bet on innovation
In line with the objectives of the ‘Made in China 2025’ plan, China is committed to move up the value chain, turning its products into a synonym for high-quality and innovation. According to the National Bureau of Statistics of China during 2022 H1, the per capita disposable income nationwide was US$2,537.03, recording a nominal increase […]
China’s machine tools industry: Can local companies catch up with foreign manufacturers?
China is the largest producer and the biggest high-tech CNC (Computer Numerical Control) machine tools consumer worldwide. According to China Machine Tool Industry Association, the output of China’s machine tool industry ranks first in the world, with an output of 19.42 billion USD in 2021, holding a share of 23.1% of the global market. However, […]
Longer time looking at screens boosts demand for eyecare products in China
In recent years, with the growing penetration of the Internet and the spread of electronic products, people are straining their eyes more than ever. According to the 49th Statistical Report on China’s Internet Development released by China Internet Network Information Center (CINIC), as of June 2022, the number of netizens in China reached more than […]
Patagonia in China promotes sustainability by doing the opposite of other brands: Saying no to shopping festivals
Patagonia is an outdoor clothing brand based in California, founded by American rock climber Yvon Chouinard in 1973. In contrast to the many fast fashion companies using sustainability as a PR stunt, Patagonia takes its philanthropic advocacy seriously. As one of the certified B corporations since 2012, Patagonia has been dedicated to climate change, environmental […]
Big tech and finance companies at the top of Gen Z’s work preferences in China despite 996
With the development of new technologies and their application in a wide range of fields, Internet has become a hot industry, attracting more and more Gen Z job seekers. Although the 996 work culture is primarily seen in big tech (such as Alibaba, Tencent or Huawei) and finance companies, Gen Z job seekers are still willing […]
How Gen MZ is shifting South Korean drinking culture from after-work binges to comfortable night-ins
The South Korean drinking culture is shifting from a social activity to an at-home indulgence. In the past, many people gathered frequently – either to have dinner with friends, pay respect to ancestors during ancestral rituals, and build relationships with coworkers. However, during the Covid-19 pandemic, people have developed a new consumption pattern: they are […]
Tanning in China: Will this trend shift China’s beauty standard of “the fairer, the prettier”?
Tanning in China is the latest trend challenging the country’s rigid beauty standards. Traditionally in China, a tan has been associated with physical labor in rural areas, whereas paler skin indicated a higher status. The craze around tanning in China first appeared this summer when the former Victoria’s Secret Model Angel He Sui posted a […]
[Webinar] Korea Consumer Insights Webinar
To launch daxue consulting’s 10-year anniversary webinar series, we are sharing our first webinar on Korea market insights! Our Korea consumption trends report will be presented by our Korea research director, Min Chun, and our marketing director, Allison Malmsten. Register for our Korea consumption trends webinar Webinar agenda 0:00 Korea consumer insights, including demographics and […]
eSports in China attract more female fans and boast a warmer audience than in the US
E-sports are rapidly growing and are becoming a very lucrative sector as it is expected to generate 1.38 billion USD in revenues by the end of 2022. With China accounting for nearly a third of worldwide eSport revenues, it has attracted a lot of interest from the business world. In this article, we will analyze […]
How Chinese netizens are reacting to the death of Queen Elizabeth II
Queen Elizabeth II, peacefully passed away at the age of 96 in London on September 8th, 2022. The Queen inherited the throne at the age of only 25 and reigned for 70 years, making her the longest-serving British monarch in history and the first monarch to celebrate a Platinum Jubilee. During the Queen’s lifetime, she […]
South Korea consumer trends report
After experiencing decades of rapid economic growth, South Korea has established itself as a trend-setting nation, with the Hallyu (Korea wave) spreading its pop-culture worldwide. This report on South Korea consumer trends covers three key industries of beauty, food and beverage, and travel, along with retail and digital trends that shape not only what, but […]
How established brands continue to attract young consumers in Hong Kong
Since the pandemic, the total retail sales of consumer goods in China have been greatly affected. From January to May 2022, the total retail sales of consumer goods amounted to 17.2 trillion yuan, a year-on-year decrease of 1.5%. The local epidemic has spread in many places, affecting most provinces in the country, and the operation […]