An overview of the oral care market in China
Due to the traditional notion that oral hygiene is a minor issue and the lack of oral care knowledge in China, oral problems and diseases are quite common among Chinese people. According to the Fourth National Oral Health Epidemiological Survey in 2017, the prevalence of oral caries among 5-year-old children in China was around 71.9%, […]
Why the next stage of Chinese virtual influencers is body positivity
A virtual influencer is an AI-generated fictional character that brands in China have been using in place of human Key Opinion Leaders (KOLs) for a variety of marketing-related activities. Their flawless evergreen youth and ability to be controlled is highly desirable as often a human KOL’s actions or political comments can lead companies to face […]
Gen-Z is going bald: A closer look at China’s hair loss market
Today, hair loss is an extremely common problem in China. In 2021, over 250 million Chinese experienced hair loss, meaning 1 out of 6 Chinese people suffer from thinning hair. While image and appearance occupy an increasingly important place in everyday life, thinning hair has become a real social issue, especially since the most concerned […]
Chinese teenagers: understanding the needs of tomorrow’s consumers
Today’s Chinese teenagers were born during the one-child policy. The term “Little emperor syndrome” (小皇帝综合症) has been coined to label people born after 1980, since they have been receiving unrestrained attention and resources from parents and grandparents. A 2019 interview conducted by McKinsey revealed that 2/3 of Chinese consumers born after the 1990s receive half […]
The home-sharing market in China: What are the Chinese alternatives to Airbnb?
The home-sharing market in China is experiencing unprecedented growth. In addition to short term rental apartments, listings on major platforms also include B&B hotels, and vacation home rentals. After the Chinese government issued a directive encouraging new forms of commercial accommodation to meet the consumption needs of the general public in 2015, the industry experienced […]
China’s blueprint of sustainable development in green technologies
China, the most populous nation in the world, has set itself the ambitious goal to reach carbon neutrality by 2060. The path from its current status as the world’s biggest emitter of CO2 toward a leading green superpower within only four decades will undoubtedly be challenging. What are Beijing’s strategies for “greening” the Chinese economy? […]
Community group buying in China: from rural to the mainstream
In recent years group buying in China has gradually changed the consumer behavior of many Chinese people. Group buying refers to a way of buying in which consumers unite to increase their bargaining power. Making the sacrifice of small profits for more frequent turnover, merchants can offer discounts for group purchases below retail prices. As […]
How digitalization in China will reach new heights post-2022 lockdowns as consumers seek experiences from the comfort of their homes
Even before the COVID-19 pandemic, Chinese businesses have been undergoing remarkable digital transformation. However, over the course of the pandemic, and in part due to the Zero-COVID policy, many industries began further digitalizing their business practices. This digitalization in China has been especially apparent over the course of the recent 2022 Shanghai lockdowns that took […]
What to expect from China’s second-largest shopping spree – the “618 Festival”
Apart from the end of the citywide lockdown in Shanghai, China’s second-largest e-commerce shopping day, the “618 Festival”, has also been a trending topic on the Chinese internet as it has just begun. On 30th May, China’s major e-commerce platforms including JD and Alibaba’s Tmall officially kicked started this year’s “618 Festival”. Chinese consumers are […]
China’s luxury leather goods market remains resilient despite the pandemic
Chinese consumers were reported to spend 741 billion RMB on luxury goods in 2021, recording an increase of 36% compared to the previous year. Despite the impact of Covid-19, China’s luxury market has witnessed continuous growth. According to Bain & Company, China’s luxury market accounted for 21% of the global market in 2021, and it […]
Natural skincare in South Korea vs China: Navigating two markets with totally different “clean beauty” concepts
Natural skincare is defined by products with ingredients that are all naturally derived, such as plant extracts or water-soluble chemicals from a mineral ore. The global natural skincare product market in 2021 was estimated at USD 6.7 billion (44.5 billion RMB) and is expected to reach USD 7.3 billion in 2022. A brand’s strategy to […]
A growing number of seniors in China is crossing the digital divide
OECD said that a country would be considered an “aging society” if the share of people aged 65 years or above exceeds 7%; as an “aged society” if the share exceeds 14%. According to The Seventh National Population Census of the People’s Republic of China, China’s population aged 60 and above accounts for 18.7% of the […]