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Sport industry in China: Tennis in China

Sport industry in China

Sport industry in China: Tennis in China The Sport industry in China has more and more potential for potential investors as the growing Chinese middle class is generally eager for more sport news and programs. This article discussed what has been the impact of Li Na’s success to the Sport industry in China. Sport industry […]

Customer satisfaction survey in China

customer research China

Customer satisfaction survey in China Why you need Customer research in China China has the largest single potential consumer market in the world and the forecast of its economic growth rate remains strong in the next two decades. Therefore, China is one of the most popular markets for different international companies, and this means the […]

Chinese consumers’ increasingly green lifestyles

Considering China’s bevy of environmental issues, one may think that marketing an environmentally friendly product in the country would not succeed, but this is beginning to change. As awareness of environmental issues grow in the country and outbreaks of high-profile food incidents arise, more and more Chinese citizens are beginning to emphasize the importance of […]

It is Urgent to Develop the Nursing Home Industry in China

Demand Exceeds Supply   According to the research done by China National Committee on Aging, the amount of aging people is estimated to skyrocket to 487 million, which is about 35 percent of the population in 2053. In 2013, Shanghai, as the first city in China to transformed into aging society, has a population of […]

Market Campaign in Beauty and Personal Care Industry in China

In recent years, China’s beauty and personal care market saw vigorous growth. The giant market players have been making continuous efforts to set up and improving their brand image, and increase their market recognition. Apart from ensuring product quality, it is also important to conduct market campaign, which can improve brand image and increase enterprises’ […]

Research on Inoherb in China

Inoherb was set up in year 2000 by Ms. Feng Shuai, who is a descendant of a traditional Chinese Medicine family. The company is one of the earliest Chinese skin care product producers that is involved in using herbs. Being a brand designed primarily for women, Inoherb believes that beauty of a woman comes from […]

Sports shoes market in China

When it comes to sports shoes, one must segment the market: Athletic Footwear (Aerobic, Baseball, Basketball, Cricket, Cross-Training, Soccer, Running, Tennis, Walking, Hiking, Hockey, Athleisure & others), Outdoor/Rugged, Casual, Dress/Formal and Footwear Accessories. China has become the world’s largest production base and exporter of shoes, thanks to the fast growing shoe industry. The Chinese shoe […]

Start an Online Luxury Business in China

Searching for wealthy customers beyond China’s urban areas, luxury-goods makers are opening shop in a new location: the Chinese Internet. China is the world’s second-largest market for luxury brands when counting purchases by Chinese consumers world-wide and is set to overtake Japan for No. 1 in a few years, according to consulting firm Bain & […]

Market research: Tennis in China

A General Landscape of Tennis Development According to a market research on audience rating, following football and basketball, Tennis has steadily become the third most popular sport for Chinese spectators to watch on television. Let’s look at the numbers: 30, 000 established tennis courts and a roughly estimated 14 million tennis professionals and enthusiasts are in […]

Malls in Chengdu

The malls in Chengdu: MIXC, Heng Ren Landmark Plaza, Ren He Spring Shopping Center In the year 2005, there are only a few shopping malls in Chengdu. But in 2011, the number of finished and under construction projects has reached 80 in total. Before the appearance of MIXC and Heng Ren Landmark Plaza, the only […]

Marketing research: IPhones or other smartphones?

Apple, we’re way ahead of you Although Apple just recently launched the iPhone 4S, several Chinese online stores are offering die-hard Apple fans the opportunity to buy the much-anticipated next-generation “iPhone 5.” The knock-off smartphones are available for as little as RMB200 (US$40) on popular websites, such as China’s largest online marketplace, Taobao.com, which has […]

Market research: USB keys in China

As various industries set higher requirements for information security, secure storage based on hardware is gradually replacing secure storage based on software functions. As a result, the secure storage chip market has experienced rapid growth. At the same time, as a main production base for U disks, storage cards, and SSD hard disks, China has […]