An “East-West” Exchange organized by Tmall Global

Tmall

On November 6th 2021, Tmall Global released its promotional video named “East West Exchange” (世界东西交流会) for Double Eleven. The campaign utilizes the dual meaning of “Dong Xi” (“东西”, meaning both “East and West” or “Goods” in Chinese) to extend the platform’s ideas of promoting cultural and commercial exchanges between China and the West. As a […]

Baidu marketing at a glance: How to do search engine marketing in China

Baidu marketing

As of December 2020, the number of Internet users in China has reached 989 million. At the same time, China’s Internet penetration rate has reached 70.4%, higher than the global average. The Internet has entered into every aspect of Chinese society. As a result, companies have taken advantage of this trend and are gradually increasing […]

Unraveling Unilever’s marketing strategy in China

Unilever’s marketing strategy in China

During 2021’s investor presentation about Unilever’s business in China, the Executive Vice President, Rohit Jawa, and the Head of Investor Relations, Richard Williams, depicted winning China as a priority for the British-Dutch Group. Despite the frequent ups and downs, Unilever’s marketing strategy in China proves the company’s long-term commitment to engage with local consumers. In […]

Cider’s marketing strategy: what you should know about the most promising Shein wannabe

Cider’s marketing strategy

Shein, one of the most valuable startups and the fastest-growing e-commerce company in the world, has paved the way to a new way of conceiving fast fashion that has been labeled as “real-time fashion,” thus causing the mushrooming of low-cost cross-border e-commerce platforms attempting to emulate the great success of the Nanjing-based company. So far, […]

Pairing with Ctrip, Audi Presents an Exclusive Glamping Trip to ‘Mars’

Ctrip and Audi project in China

On September 5th, Audi officially announced a collaborative project with Ctrip: A Trip to ‘Mars’ on China’s ‘Golden Week Holiday’. During the trip, participants will take an Audi Q7 SUV deep into the Tsaidam Basin (Qinghai Province), a region known as “the most Martian place on Earth” for its topography. There, they will live in […]

INSBAHA x Sanxingdui Museum campaign: Marketing “antique” products to Gen-Z

INSBAHA x Sanxingdui Museum campaign

On July 12th the Chinese make up brand INSBAHA (原色波塔) released their new collaboration with the Sanxingdui Museum (三星堆博物馆) on all their Chinese social media accounts. INSBAHA is a make-up brand founded by a Chinese cosmetics company, Proya Cosmetics (珀莱雅), which targets ‘health nuts and trend lovers.’ The Sanxingdui Museum is located near Chengdu and […]