Market research: Professional SNS in China
Professional social networking sites primarily help users build business connections and provide employment information. This concept became popular in 2003 after the launch of LinkedIn, which has become the world’s No. 1 professional social networking brand within 10 years and attracts more than 150 million registered users worldwide as at February 2012. LinkedIn’s successful IPO made […]
Retail & distribution in China (1/6): learn from previous experiences
Before entering a market, we recommend you to lead a research on previous experiences regarding international competitors, local competitors and your own initiatives when you expanded into foreign countries. To reach this goal, we suggest: –A documentary research screening the English and Chinese internet through various methodologies. –Qualitative interviews with experts –Qualitative interviews with competitors […]
Open a French Restaurant in China
How to open a French restaurant in China? For foreigners, it is really difficult to begin such business without any knowledge of it, not to mention the complex Chinese culture. Choose the Restaurant’s Location Before opening the French restaurant, it is important to find a good commercial center to do this. In Beijing, most of […]
Mystery Shoppers in China
What does a Mystery Shopper do? Firstly, only selected customers are becoming secret shoppers. They are asked to keep strictly confidential so that the mystery shopping agency can get a true representation of the service provided by the guides, drivers and local agency in each city. Secondly, secret shoppers complete a comprehensive questionnaire. Some questions […]
Mystery Shopping in China
The definition of Mystery Shopping Mystery shopping or a mystery consumer is a tool used externally by market research companies or watchdog organizations or internally by companies themselves to measure quality of service or compliance to regulation, or to gather specific information about products and services. The mystery consumer’s specific identity is generally not known […]
Book Retail in Taipei
General Overview of the Book Retail in Taipei. Book Stores are the most important scenery in Taipei. There are some book stores in the cities all over the world. But the book stores in Beijing and Shanghai are boring and lack of an elegant atmosphere. Book stores in Hong Kong are always hidden around the […]
Focus on Henan’s Economy: Zhengzhou Metropolitan Area 3
Upgrade of Industry: High-tech is the keystone Agriculture has traditionally been a pillar of Henan’s economy, earning its reputation as the nation’s breadbasket. Therefore, food production and processing has been the core of province’s secondary industry. Besides, an abundance of natural resources have driven the province’s mining industry. The annual output of unsorted coal in […]
Weixin 3
PART 5 Market competition IM market is composed by Weixin and other competitors. In the point of view of the whole China market, seen from Figure 2, Mobile QQ, Mobile Fetion, and Mobile MSN were first three IM software, the market share were 57.8%, 27% and 8.1% respectively. But for weixin, even though its accumulated […]
Weixin 2
PART 3 Development Weixin has gone through 4 versions in less than 2 years since it was put out, and every time it change always company addition of distinctive function, which precisely meet users’ demand and scrab large market share: Weixin 1.0 age – platformization At the beginning, weixin was devoted to connect different qq […]
Markets of cosmetics among Chinese students 3
4Ps analysis Product According to the market research, when buying cosmetics, students tend to pay more attention on quality, which can be seen from figure 4, occupying 86.14%, price and skin come to the second, with both 63.37%, over half students will put brand as a choosing standard, so brand recognition actually has already been […]
Markets of cosmetics among Chinese students 2
Market characteristics For cosmetics companies, campus markets generally enjoy higher level of education, besides, it also owns the following distinguished characteristics: Large customer base Until 2011, it is recorded that China universities amounted to more than 3000, containing higher colleges, with each school owning average 15 thousand students, and the total number of university students […]
Harbin Economy Introduction 2
Overview of Harbin Heilongjiang’s largest economy, Harbin has historically been a heavy industrial base; other industries such as petrochemicals, pharmaceuticals, foodstuff, and textiles have formed a comprehensive industrial system in the city. The city is also a major agricultural base in China and boasts a complete agricultural process chain. Additionally, China’s “Ice City” is an […]