China Paradigm 77: How to introduce a premium brand to China with Mike Hofmann

introduce a premium brand to China

In this episode of China Paradigm, Mike Hofmann, Managing Director at Melchers (Beijing) Ltd., speaks with Matthieu David-Experton about supporting the exportation and operations of companies in China. 1:02 About Melchers 3:48 Net sales 5:27 Melchers’ case studies that are most illustrative of China 8:09 Competing with other companies 10:06 Elements and circumstances to why […]

What are investors speculating on the Chinese art market? | Daxue Consulting

The Chinese art market

China has the second-largest art market in the entire world. According to ArtNet, in 2017 the Chinese art market accounted for 20 percent of total sales in the $57 billion global sectors. However, speculation around Chinese art influences collectors and investors’ confidence, and shape the new trends of the art market in China. Despite the […]

China’s New Advertising Law: harsher measures to curb the unregulated advertising industry in China | Daxue Consulting

new advertising law China

What you should about the advertising industry in China China’s new advertising law In recent years, the advertising industry in China faced many problems caused by fraudulent advertisements. According to the former Chinese State Administration of Industry and Commerce (SAIC)—which after a general reshuffling of the national regulatory bodies in 2018 was integrated in the […]

A brief history of the Chinese financial system: how did Chinese companies conquer the international stock markets? | Daxue Consulting

How to Invest in Chinese Stocks

The Chinese financial system The growing prominence of the Chinese economy at the international level has gradually gained the attention of international media. In particular, the opening up of the Chinese stock market has attracted the interest of international investors that saw China as an untapped investment opportunity. However, for many of these international investors, […]

The changing landscape of the Chinese middle class | Daxue Consulting

Chinese middle class

Vast urbanization and China’s consumption-led economy contribute to the rapid growth of Chinese middle-income consumers. The changing Chinese middle class lifestyles create trends that should be considered when making a China market strategy. Chinese middle class Overview Urbanization of Chinese society According to China’s National Bureau of Statistics, at the end of 2018, the permanent […]

China Paradigm 74: Building Baopals on top of Alibaba’s ecosystem

shop on Taobao and Tmall

In this episode of China Paradigm, Jay Thornills and Charles Erickson, Co-Founder & Head of Product Development at Baopals, speaks with Matthieu David about how to provide a platform to give foreigners in China an easy and enjoyable way to shop on Taobao and Tmall. In this China business vlog, Jay and Charles talk about […]

The Programmatic Advertising Ecosystem in China

China's programmatic advertising

What is Programmatic Advertising? Programmatic advertising is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them. The programmatic advertising economy has experienced five key development nodes which embraces room for future growth. Download our report on the programmatic advertising ecosystem in China […]

Podcast transcript #43: Expert’s insight on how to run an online business in China

run an online business in China

Find here the full  China paradigm episode 43. Learn more about Michael Simonet’s story in China and working hard to run an online business in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello everyone. I am Matthieu David, the founder of Daxue Consulting, a strategic market research […]

The AI landscape in China: Segmentation of the top AI companies on the market

CHINESE AI COMPANIES SEGMENTATION

Artificial intelligence is the driving force of our current global technological transformation. The artificial intelligence industry in China is impacting both the economy and daily lives of Chinese people and is widely used across many industries.   According to the 2019 China New Generation Artificial Intelligence Development Report, the AI landscape in China consists of more […]