Payment methods in China: How China became a mobile-first nation

Shipping methods in China

Over the past few years, paying with mobile phone has become a daily gesture in China. According to a survey, in 2018 92% of people in China’s largest cities use Wechat Pay or Alipay as their main means of payment. The phenomenon is the same in rural areas: 47% of the rural population is reported […]

Gardening tools market in China: Rapid expansion driven by urbanization

Gardening tools market in China

The gardening tools market in China has grown substantially in the past 5 years. According to a report by ASKCI, the market size for gardening tools in China has grown from less than 600 million RMB in 2014 to more than 850 billion RMB in 2019, at a CAGR of 7.6%. The market is expected […]

Insider Talks with Google China: Insights into Google’s China operations

Google China Insider Talks

At first glance, Google China seems like an oxymoron. It is widely known that Google ended its search operations in China in 2010 and has since been blocked. However, Google’s search engine is only the tip of the iceberg in terms of the internet giant’s operations. Therefore, the banning of the search engine was no […]

Education elsewhere: China seeks out exchanges in other countries

Chinese students studying abroad

China as a good source of international students The number of students going abroad is mounting every year as increasing numbers of Chinese students are looking for an experience overseas. Between 2008 and 2016, the number of students studying abroad had increased from 179,800 to 544,500 showing overwhelming growth. In 2017 alone, 608,400 students left China for […]

The O2O food delivery market in China 2019 | Daxue Consulting

China’s food delivery industry’s consumers

Transformation of eating habits in China Getting takeout food is a relatively recent phenomenon in the country. The trend started with foreign fast food franchises such as McDonald’s in the 1990s. Homegrown local restaurants, such as noodle houses and those offering regional specialties, followed suit. But it was not until the rise of online food […]

The Face Mask Market in China: An Enforced Growing Trend | Daxue Consulting

the protective face mask market in China

In 2019, the size of the face mask market in China accounted for 27 billion yuan, with a 10.5 percent growth rate compared to 2018. Since December 2019, the spread of the Coronavirus in China has been driving the demand for medical face masks. Updated statistics that include the impact of COVID-19, show the face […]

通过品牌独立提高品牌知名度

通过品牌独立提高品牌知名度

时间: 2020年3月5日,上午9:30至下午6:30 (包含早餐与午餐) 地点: 上海交通大学 在为期一天的培训中,您将了解到如何: 脱离天猫或京东此类传统电商平台,完成品牌独立化; 定义品牌官网的独特卖点 发展品牌私域流量并建立社群 价格: MBA学生390元,初创企业520元,已成立的公司590 (包含早饭,午饭和应有尽有的能量咖啡) 折扣: 2月20日前订票可享受-30%的优惠;如您的参加人数大于三人,请咨询我们享受特别优惠。 什么是品牌独立? 品牌独立意味着品牌方可以独立管理消费者流量(也称为“私域流量”)。独立的品牌不会通过京东,天猫和考拉这类传统电商平台销售产品,而是通过自己的官方网站(brand.com)完成销售以及流量的获取。品牌的独立渠道主要包括:官方网站(brand.com),官方应用程序(brand app),小程序以及品牌线下零售店。 品牌独立的优势是什么? 首先,品牌方可以节省推广活动相关的费用。其次,品牌方通过使用更完善的客户管理(CRM)系统直接与消费者进行互动。此外,品牌知名度的提高会同时带动消费者忠诚度的提升,并且基于对消费者需求的更好理解,消费者的用户体验也会得到改善。最后,消费者的购买决定将更少的受到价格影响,而更多的被忠诚度驱动。 你可以扫描下方的二维码来报名参加我们的活动!完成报名后,我们会在短时间内将本次活动的更多相关信息发送到你的邮箱。 See this article about Brand Independence workshop in English.

How brand independence can maximize profits | workshop in Shanghai

branding strategy china

One-Day Training and Workshops On Brand Independence 🗓️ Date: March 5th, 2020, from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your […]