The Red Packets advent in anticipation of the upcoming 2019 Spring Festival | Daxue Consulting
“Not only Hongbao (红包, which means “red packets” are the red envelopes with money inside) should be present in the money transactions scenario, it’s also supposed to facilitate emotion expression and interesting interaction,” stated by Zhang Xiaolong, credited as “Father of WeChat”.,senior executive vice president and president of WeChat Group during the 2019 Wechat Open […]
Be the first to read the 2018 WeChat Data Report | Daxue Consulting
WeChat, from China internet giant Tencent, released the 2018 WeChat Data Report in a recent 2019 WeChat Open Class in Guangzhou, in order to highlight the growth of users‘ communication and their changing preferences over the past years. As WeChat is the No. 1 social media app in China and a must-have for brands to […]
Where do Chinese tourists travel, eat, and stay while in the United States? | Daxue Consulting
Chinese tourists travel to the US. Nearly 3 million Chinese tourists travel to the US annually. This number is forecasted to be above 4.5 million in 2022. The travel industry keeps growing at a rate of nearly 18% per year. The average spending per customer is around 40,000 RMB ($5,800), and Chinese travelers spend the […]
How the Chinese Instant Food Market is changing | Daxue Consulting
Due to the successful “reforming and opening-up”, China’s social structure has changed rapidly and the urban lifestyle has become more and more fast-paced. The average worker has a busier schedule; therefore, do not have time to treat themselves with decent meals. Therefore, because of the large population base, China is the largest instant food market […]
The development of the margarine B2C and B2B market: Are Chinese consumers ready for margarine? | Daxue Consulting
The market demand for margarine in China is steadily increasing with a 4-year CAGR of 21.83% in 2017 and a 1.5-million-ton demand. When looking at the baking oil and fats industry, which includes butter, margarine, olive oil, cream and all other types of oil or fats used in industrial baking and home baking consumption, the […]
How eye-tracking is used to understand Chinese consumers | Daxue Consulting
Eye tracking at first glance Eye tracking, first employed in the psychological research of study human cognition many years ago, has emerged in many different areas to provide more objective details for researchers and developers. The eye-tracking technology is used to track the eye movement, gathering information such as the focus level and attention span […]
Increased need to function in China: Overview of the growing energy and tonic drink trends and opportunities | Daxue Consulting
Functional drinks are being widely consumed in China, with a variety of purposes in mind, but all with the same want- to be immediately consumed. Functional drinks have gained a reputation of becoming increasingly more important as a subsector of the non-alcoholic and canned beverages industry which further divides itself into energy, sports and nutrient-enhanced […]
International brands should enter the Chinese perfume market before it is too late | Daxue Consulting
Chinese perfume market shows fast growth, the market size reached RMB 15.2 billion (USD 2.2 thousand million) in 2017. Yet the Chinese perfume market is far from mature and therefore holds great potential. The history of perfume in China Many people believe that perfume is a new thing in China, however, this is far from […]
How can international players leverage branded emojis and stickers in the Chinese market?
Visually driven communication as a part of Chinese consumers daily online conversation Global consumers spend a significant amount of time on social media and instant message application. 95% of internet users have sent an emoji at some point and over 10 billion emojis are sent each day. Emojis and stickers in chatting apps are becoming […]
Shortage of English teachers in China: Opportunities for foreign organizations and teachers | Daxue Consulting
China’s English education rising rapidly English teachers in China are very much in demand as language schools struggle to keep up with the growing English education consumption. Just over the period of a year, from 2016 to 2017, there was a 298% growth from 123.6 billion RMB to 489.7 billion RMB in the English Education […]
How are the Chinese media and netizens responding to the riots in France? | Daxue Consulting
The “yellow vest” protests that have spread throughout France since November 17, turned violent in Paris over the weekend. Angry anti-government protesters in Paris wearing yellow safety vests smashed windows and set fire to vehicles and broke into a museum and several luxury stores. It is reported by the press that the unrest is the […]
Is pricing strategy a key to the success of your product in the Chinese market?
Daxue Consulting CEO, Matthieu David gives insight on the methodologies used to decide a pricing strategy in China. As an example, methodologies include a comprehensive price audit of the product categories, both through store checks and online marketplace and e-commerce scrapping. Benchmarking metrics of key market players, along with brands from different sectors but offering […]