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Increased need to function in China: Overview of the growing energy and tonic drink trends and opportunities | Daxue Consulting
09Jan

Increased need to function in China: Overview of the growing energy and tonic drink trends and opportunities | Daxue Consulting

Functional drinks are being widely consumed in China, with a variety of purposes in mind, but all with the same want- to be immediately consumed. Functional drinks have gained a reputation of becoming increasingly more important as a subsector of the non-alcoholic and canned beverages industry which further divides itself into energy, sports and nutrient-enhanced […]

International brands should enter the Chinese perfume market before it is too late | Daxue Consulting
28Dec

International brands should enter the Chinese perfume market before it is too late | Daxue Consulting

Chinese perfume market shows fast growth, the market size reached RMB 15.2 billion (USD 2.2 thousand million) in 2017. Yet the Chinese perfume market is far from mature and therefore holds great potential. The history of perfume in China Many people believe that perfume is a new thing in China, however, this is far from […]

Shortage of English teachers in China: Opportunities for foreign organizations and teachers | Daxue Consulting
17Dec

Shortage of English teachers in China: Opportunities for foreign organizations and teachers | Daxue Consulting

China’s English education rising rapidly English teachers in China are very much in demand as language schools struggle to keep up with the growing English education consumption. Just over the period of a year, from 2016 to 2017, there was a 298% growth from 123.6 billion RMB to 489.7 billion RMB in the English Education […]

How are the Chinese media and netizens responding to the riots in France? | Daxue Consulting
14Dec

How are the Chinese media and netizens responding to the riots in France? | Daxue Consulting

The “yellow vest” protests that have spread throughout France since November 17, turned violent in Paris over the weekend. Angry anti-government protesters in Paris wearing yellow safety vests smashed windows and set fire to vehicles and broke into a museum and several luxury stores. It is reported by the press that the unrest is the […]

Is pricing strategy a key to the success of your product in the Chinese market?
13Dec

Is pricing strategy a key to the success of your product in the Chinese market?

Daxue Consulting CEO, Matthieu David gives insight on the methodologies used to decide a pricing strategy in China. As an example, methodologies include a comprehensive price audit of the product categories, both through store checks and online marketplace and e-commerce scrapping. Benchmarking metrics of key market players, along with brands from different sectors but offering […]

China’s ambitious artificial intelligence vision | Daxue Consulting – Market Research China
12Dec

China’s ambitious artificial intelligence vision | Daxue Consulting – Market Research China

 China has embarked on an unprecedented effort to master artificial intelligence. AI is an important facet of Beijing’s ‘Made in China 2025’ blueprint. Supplementary to this endeavor, in 2017, China published its “Next Generation Artificial Intelligence Development Plan” (新一代人工智能发展规则) which laid out China plans to become the world leader in artificial intelligence, with a domestic […]

D&G issue in China: Why the video about chopsticks suddenly went viral on Chinese social media | Daxue Consulting
11Dec

D&G issue in China: Why the video about chopsticks suddenly went viral on Chinese social media | Daxue Consulting

The D&G issue in China and Daxue Consulting suggestions for international brands on the Chinese market Two weeks ago, several official news accounts and KOLs on different social media platforms in China, including Weibo, WeChat, Tencent Video (腾讯视频，a Chinese video streaming website with over 500 million mobile monthly active users and 63 million subscribers) and Bilibili (a […]

Pet food market in China: the forecast is expecting Chinese pet food expenditure to get heavier
10Dec

Pet food market in China: the forecast is expecting Chinese pet food expenditure to get heavier

Raining cats and dogs in China China is ranked among the top three countries with the most cats and dogs with the total number of pet owners equalling 73.55 million in 2016. Among this number, 33.9 million were dog owners and 22.58 million owned cats. This clearly shows a preference for dogs among the Chinese […]

Personal data is under-supplied for small companies in China
23Nov

Personal data is under-supplied for small companies in China

Personal data is becoming a new valuable resource in the 21st century that touches all aspects of society. Personal data can be divided into three categories: identity data, network data, and behavioral data. Identity data includes basic information of a person, such as a name, gender, mobile phone number, and identity card number, which are […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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