How emerging-tier city consumers drive growth in China’s coffee market
Despite having only truly begun in the 1980s, China’s coffee market has expanded rapidly over the course of the past two decades, thanks to a combination of government investment and a shift in consumer behavior. Coffee is no longer a drink for the “elites” or for white-collar workers, but a daily lifestyle beverage increasingly integrated […]
The ice cream market in China: Healthier, cheaper, and aesthetically pleasing
Since 2014, China has been the largest ice cream market in the world. By 2024, the revenue will have reached RMB 137.4 billion (USD 19.16 billion). Cities in the eastern and southern parts of China, such as Shanghai and Hangzhou, are leading in ice cream consumption compared to northern China, which consumes less ice cream […]
How the cheese market in China is developing despite widespread lactose-intolerance
According to the 2021 China Dairy Index, most adults in China — roughly one billion people — are lactose intolerant. This high prevalence is largely due to the genetic factors common among Asian populations. However, this doesn’t mean Chinese people don’t consume dairy products at all. In fact, they do but just in smaller amounts […]
Beyond Baijiu: Young consumers, e-commerce, and premium experiences redefining Chinese alcoholic beverage market
The Chinese alcohol market continues to lead globally, reaffirming its position as the world’s largest by market value. According to the latest report from the Chinese Alcoholic Beverage Industry Association (中国酒业协会), China’s brewing industry achieved sales revenue of RMB 1.08 trillion (approximately USD 148 billion) in 2024, reflecting a robust 9.3% year-on-year growth. Concurrently, total […]
From milk tea to chili sauce: Can Sexy Tea (茶颜悦色) catch up with CHAGEE (霸王茶姬)?
Founded in 2013 in Changsha, Hunan, Sexy Tea (茶颜悦色) built its brand around “New Chinese-style Fresh Tea”(新中式鲜茶) focusing primarily on light milk tea (轻乳茶). Thanks to its distinctive flavor and exclusive local business model, it quickly gained popularity. However, while its reputation soared, Sexy Tea remained cautious about expansion and only ventured beyond Changsha […]
Key considerations for foreign brands’ co-branding in China
In recent years, co-branding in China has become very popular, with a wide variety of co-branding targets, from food and drink, clothing, anime, and IP to games. This type of strategic alliance is highly effective in boosting sales and raising brand visibility. To tap into the Chinese market, international brands are diligently navigating the dos […]
The restaurant market in China: adapting to evolving consumer tastes and technologies
The restaurant market in China has witnessed a significant rebound following the pandemic. In 2023, the Chinese food service market reached RMB 5.2 trillion (USD 717.6 billion), marking a 20.6% year-on-year increase, and essentially returning the market scale of the catering industry to pre-pandemic levels. In the near future, the growth rate of the catering […]
Body cure first: the world of healthy food consumers in China
As dietary preferences continue to evolve globally, China is witnessing the emergence of various diet trends. Based on the Daxue Consulting survey, prominent diets in China include intermittent fasting (29.1%), organic diet (27.8%), and low-calorie diet (7.1%). Additionally, food tribes like keto, 211, and steak diets are gaining traction on social media platforms, boosted by […]
The buzz on boutique: coffee consumers in China are driving a surge in specialty cafes
Within the vibrant coffee culture of China lies a fascinating tapestry woven with diverse preferences, evolving trends, and distinctive consumer tribes. Embarking on an exploration of this dynamic landscape unveils the latest insights, trends, and taste preferences of coffee consumers in China. From the gradual ascent of coffee consumption to the emergence of distinct consumer […]
Navigating China’s food delivery: A soon-to-be half-trillion dollar billion industry
The online food delivery market in China is thriving, with numerous platforms providing a variety of culinary choices to meet the needs of the country’s extensive and diverse population. The market is predicted to reach a revenue of USD 395.9 billion in 2023, making China the world’s largest food delivery market. The market is also […]
How health-conscious consumers are transforming the Chinese beverage market
The beverage industry in China is booming, thanks to the recovery of social events like parties and wedding banquets after the pandemic. The market grew to 1.25 trillion RMB (182 billion USD) in 2022 and produced 183.3 million tons in 2021. The most popular beverages in China in 2022 were packaged drinking water, carbonated beverages, […]
Growing demand for dairy products boosts the Chinese milk market
In recent years, the Chinese milk market has experienced continuous growth in sales. Consumers are increasingly more aware of the nutritional benefits of dairy products and are more willing to buy milk, especially healthier options with high protein, calcium, and vitamin B content. In China’s competitive market, it can be a challenge for new brands […]