IKEA in China: Big Furniture Retail Adapts to the Chinese Market

Ikea in China

China has enjoyed rapid economic development since it opened its doors to the international market. The living conditions in China have significantly improved due to the economic strength China has gained. With the continuous improvements, the purchase power parity has driven China’s furniture market to develop. The population of China has become more willing to invest in home […]

The home decor market in China: catering to a new generation of home owners

home decor market in China

A growing number of families in China have been designing their homes to their own special tastes since China launched its market-oriented housing reform in 1998, ending its long-practiced welfare housing distribution system. To most Chinese families, decorating their houses means spending thousands or tens of thousands of RMB. However, many people love to pay […]

The Kitchen Appliance Market in China

kitchen appliance market in China

Outlook of the kitchen appliance market in China According to IBISWorld, in 2019, the revenue of the kitchen appliance market in China was $51.9 billion. From 2019 to 2024, the revenue is forecast to increase at an annual rate of 2.8% to $59.55 billion. Compared to developed countries, the penetration rate of household appliances in […]

The decoration market in China: A competitive market reaching maturity

Decoration market in China

The Chinese decoration market includes two sectors, the building materials market and the home-decorating market. The market as a whole is experiencing rapid growth due to increase of government investments and improvement of general living standards. It is extremely competitive as there is a large amount of small and mid-sized firms within the decoration market […]

Towards a smart home future: China’s Smart Systems and Smart Devices | Daxue Consulting

Chinese Smart Homes market

With a global trend towards an “internet of things,” China’s technological innovation has led to rising demand in the smart home market from Chinese consumers.  A smart home is defined by Google Dictionary as: a home equipped with lighting, heating, and electronic devices that can be controlled remotely by smartphone or computer. Smart home systems, […]

Console Games in China – The Next Level Up?

Over the next three years, the international games market will pass US$100 billion, and is expected to be reaching US$102.9 billion in 2017 according to some reports. Annual growth is taking place at the high-speed of +8.1%. The expansion is essentially attributed to the development of the Asian markets coupled with the rising mobile market. […]

The purchase of refrigerators in China

 The purchase of refrigerators in China Due to the following circumstances people will conduct purchases of refrigerators: 1. First-time purchase in rural area Low penetration rate of refrigerator in rural area will be raised due to present continuous growth of rural inhabitant income. The potential of the rural market is enormous. 2. Second-time purchase: upgrade […]