Investing in and evaluating Chinese companies: China Paradigm transcript #7 with Peng Li from Merger-Link
This transcript is based on our interview with Peng Li, a China investment specialist and founder of Merger-Link. Li focuses on earmarking suitable medium-sized businesses for investment by western institutions. Investing in Chinese companies, particularly mid-sized ones can be potentially troublesome for western investors. This is where Merger-Link can provide value. Listen to the full […]
Podcast transcript #9: the keys to success in opening a food business in China
Find here the full transcript of China paradigm episode 9. Learn more about Florent Bonnefoy’s story in China and find all the details and additional links below. BECOME AN EXPERT OF CHINA’S FOOD INDUSTRY BY LISTENING TO THIS PODCAST Matthieu: I’m today with Florent Bonnefoy, founder of Bonnefoy + Partners since last year. He started his […]
[Podcast] China Paradigm #34: How to negotiate for mutual gain in China
China Paradigm interviews Nicolas Clement, founder of Nego Asia, the China distributor of Halifax Consulting to understand better how to negotiate in China. He obtained the Stanford Professional Certificate in Strategic Decisions & Risk Management Certificate and graduated with an MBA from ESSEC Business School. Nicolas Clement emphasizes bringing respect to the negotiation table, and […]
[Podcast] China paradigm #28: Using thought leadership and social media to accelerate your business in China
China Paradigm interviews Ashley Galina Dudarenok, founder of Alarice and ChoZan, in this episode of China Paradigm, covering a wide range of topics like leadership and social media in China, important for entrepreneurs to understand not only for their business but for their own personal branding. Topics of this podcast include: How Ashley started her […]
[Podcast] China paradigm #19: How to leverage KOLs in China
China paradigm interviews Elijah Whaley, Chief Sales and Marketing Officer of PARKLU, a platform that connects KOLs with brands within China’s marketing scene. This episode dives into how PARKLU became the largest KOL database in China, across 13 social media platforms. Elijah Whaley explains how PARKLU became the predominant influencer platform and how companies can […]
[Podcast] China paradigm #17: How to best engage consumers in China
In this episode of China Paradigm, Matthieu David interviews Eliza Mao, the customer service director at SPLIO, an omnichannel marketing platform helping brands manage their loyalty programs and marketing campaigns from one platform. In this interview, Eliza shares WeChat marketing strategies, online and offline strategy for customer engagement, and explains how to carry out successful […]
[Podcast] China paradigm #14: How to run a creative brand consulting company in China
Mattieu David, founder of China Paradigm, interviews Qin Guo, managing partner of the branding agency BSUR. Guo took a different entrepreneurial path, rather than starting her own company, she brought an international company to China. In this China podcast, Guo tells her story of establishing the Shanghai office of the branding company BSUR. She organized […]
[Podcast] China paradigm #6: How to get China’s largest companies behind your tech startup
China Paradigm interviews Shuyang Cao, co-founder of Malu Innovation, a tech start up that is revolutionizing warehousing from China to the World. Learn how Cao raised money, built robots that automate warehouses, partnered with his 3 co-founders and convinced a top investor like JD.com to invest in their business. ACCESS THE TRANSCRIPT OF THIS EPISODE […]