International business in China

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[Podcast] China paradigm #14: How to run a creative brand consulting company in China
04Dec

[Podcast] China paradigm #14: How to run a creative brand consulting company in China

Mattieu David, CEO of Daxue Consulting, interviews Qin Guo, managing partner of the branding agency BSUR. Guo took a different entrepreneurial path, rather than starting her own company, she brought an international company to China. In this podcast, Guo tells her story of establishing the Shanghai office of the branding company BSUR. She organized the in-house […]

How millenials and low-tier cities are shaping China’s jewelry market
15Aug

How millenials and low-tier cities are shaping China’s jewelry market

Mainland China is on track to become a consumption-led economy and a prosperous society, which bodes well for the retail industry, especially the luxury sector in the long term. Although Chinese GDP growth has slowed to 7.0% in 2015 and 7.9% in 2016, it rebounded in 2017, picking up to 11.2%. Correspondingly, from 2009 to […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Daxue Consulting is one of the most active source of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
  • Daxue Consulting Shanghai, Room 504,768 Xietu Road, Xuhui District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China
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