The linguistics of naming a brand in Chinese
Foreign brand names in China Translating Western Brands in China With the unprecedented economic growth that has characterised China in the last decades, more and more foreign companies, especially luxury brands, see an opportunity to enter the Chinese market. The trending expansion towards the East has become a sort of new frontier for high-end manufacturers […]
Case study of the laptop market in China | Daxue Consulting
Laptops in China The laptop market in China has regained its large sales volume due to the huge increase of gaming laptops, with their Intel ninth-generation processor, NAVIDA high-speed chips, architectural graphics and ultra-thin body structure. In the past, consumer demand for PCs was threatened by the proliferation of tablets and smartphones, which can satisfy […]
Costco’s crazy Shanghai debut: what is the potential for Costco in China? | Daxue Consulting
Last Tuesday, Costco opened its door for the first time in Shanghai. Long queues and frenzied shopping are not uncommon in China, German discounter giant Aldi also experienced it just a couple of months ago, as it opened its first two offline stores in Shanghai. However, early shut-down of Costco on the opening day is […]
China Paradigm 67: Understanding yourself through China’s lens
In this episode of China Paradigm, Andrea Myles, CEO & Co-Founder of the China Australia Millennial Project, speaks with Mathieu David-Experton about building intercultural relations between Chinese and Australian individuals through innovation. She tells us about the processes of the China Australia Millennial Project and shares some tips with us on the key to getting […]
Quiz: Comparing Europe and China economic power
Our quiz comparing Europe and China economic power Do not hesitate to reach out to our project managers at dx@daxueconsulting.com to get all answers to your questions
Podcast transcript #31: How to build an influential corporate culture in a global business
Find here the full China paradigm episode 31. Learn more about Matt Cogner’s story in China and how he implemented a corporate culture in a global business and find all the details and additional links below. Full transcript below: MATTHIEU DAVID: Hello, everyone. I am Matthieu David, the founder of Daxue Consulting and its podcast, […]
Podcast transcript #30: A revolutionary online marketplace in the meeting industry in China
Find here the China paradigm episode 30. Learn more about Julien Delerue’s story in the meeting industry in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting and the China marketing podcast, China Paradigm. Today, I am with Julien […]
[Podcast] China Paradigm 46: Understanding CRM in China
Enjoyce Zhu, COO at Edenred China speaks with Matthieu David-Experton about CRM in China. In this episode of China Paradigm, Enjoyce tells us about Edenred China’s CRM solution, streamlining its products, and how companies use the CRM solution to do business. Highlights of this episode include: Defining the steps of CRM businessing in China 2019 […]
[Podcast] China paradigm #23: How tech companies can engage consumers in China
China Paradigm interviews Dmitry Shklyar, founder and CEO of Eastidea, a company that represents tech companies in the Chinese market. This episode explores how Eastidea assists tech companies with delivering their products to their targeted audience. Dmitry Shklyar explains how important it is to have relevant content that engages Chinese consumers and how to successfully […]
[Podcast] China paradigm #17: How to best engage consumers in China
In this episode of China Paradigm, Matthieu David interviews Eliza Mao, the customer service director at SPLIO, an omnichannel marketing platform helping brands manage their loyalty programs and marketing campaigns from one platform. In this interview, Eliza shares WeChat marketing strategies, online and offline strategy for customer engagement, and explains how to carry out successful […]
SK-II’s Viral Chinese Campaigns: Contributing to the (exhausted) conversation of “Leftover Women” | Daxue Consulting
In the weeks following Chinese New Year, SK-II premiered the latest video in their #changedestiny campaign, titled Meet Me Halfway. Following Marriage Market Takeover (2016) and The Expiry Date (2017), the latest installment continues the narrative of “leftover women” as three Chinese young single women working in cities far from home ask their parents to […]
How can foreign automakers be a part of China’s future driven by electric vehicles | Daxue Consulting
Electric vehicles (EVs), including vehicles mainly powered by electric motors, are gaining increasing attention from governments and the automaker industry globally. China has become the biggest EV market within only a short period of time and is forecasted to continue rapid growth because of the support from the Chinese government and changing car purchase preference […]