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The linguistics of naming a brand in Chinese

How to make a Chinese brand-naming strategy

Foreign brand names in China Translating Western Brands in China With the unprecedented economic growth that has characterised China in the last decades, more and more foreign companies, especially luxury brands, see an opportunity to enter the Chinese market. The trending expansion towards the East has become a sort of new frontier for high-end manufacturers […]

Case study of the laptop market in China | Daxue Consulting

Foreign laptop brands in China

Laptops in China The laptop market in China has regained its large sales volume due to the huge increase of gaming laptops, with their Intel ninth-generation processor, NAVIDA high-speed chips, architectural graphics and ultra-thin body structure. In the past, consumer demand for PCs was threatened by the proliferation of tablets and smartphones, which can satisfy […]

China Paradigm 67: Understanding yourself through China’s lens

understanding yourself through China lens

In this episode of China Paradigm, Andrea Myles, CEO & Co-Founder of the China Australia Millennial Project, speaks with Mathieu David-Experton about building intercultural relations between Chinese and Australian individuals through innovation. She tells us about the processes of the China Australia Millennial Project and shares some tips with us on the key to getting […]

[Podcast] China Paradigm 46: Understanding CRM in China

CRM in China

Enjoyce Zhu, COO at Edenred China speaks with Matthieu David-Experton about CRM in China. In this episode of China Paradigm, Enjoyce tells us about Edenred China’s CRM solution, streamlining its products, and how companies use the CRM solution to do business. Highlights of this episode include: Defining the steps of CRM businessing in China 2019 […]

[Podcast] China paradigm #23: How tech companies can engage consumers in China

China business podcast - China paradigm episode 23

China Paradigm interviews Dmitry Shklyar, founder and CEO of Eastidea, a company that represents tech companies in the Chinese market. This episode explores how Eastidea assists tech companies with delivering their products to their targeted audience. Dmitry Shklyar explains how important it is to have relevant content that engages Chinese consumers and how to successfully […]

[Podcast] China paradigm #17: How to best engage consumers in China

China marketing podcast 17

In this episode of China Paradigm, Matthieu David interviews Eliza Mao, the customer service director at SPLIO, an omnichannel marketing platform helping brands manage their loyalty programs and marketing campaigns from one platform. In this interview, Eliza shares WeChat marketing strategies, online and offline strategy for customer engagement, and explains how to carry out successful […]