Health care products market in China
With the advancement of infrastructure, the Chinese healthcare industry is entering into a new era of development. A large population-base along with increasing aging population, and continuously growing prevalence of lifestyle diseases are further supporting the advancement of the industry. Moreover, increased government spending, worth US $120 Billion in 2010 has also facilitated the development […]
Distribution: Ice cream in China
Competition in China’s ice cream sector is turning red hot as market players are unveiling their bold expansion plans. International and domestic brands are well-armed with various production, marketing and distribution tactics for the looming war that will determine the nation’s ice cream king. The odds-on favourites to scope up the title as top ice […]
P&G in China
With the aim to penetrate deeper into the fast-growing Chinese market, Procter& Gamble recently began the construction of a new manufacturing facility in Guangzhou (广州), China. It has also announced plans to reduce costs by $10 billion by 2016 and invest more in the emerging markets. It is likely to add 20 new manufacturing units in Brazil, China […]
Market research: Skin care in China
Aggressive new product launches along with increasing awareness about professional skin care products will enable the cosmetics market in China to grow significantly in the next two years. Currently, China provides one of the fastest growing and still untapped cosmetics markets in the world. The skin care segment in particular, has been a key growth […]
China Stratey: Unilever in China
Recent moves by Unilever to raise 300 million RMB may appear modest in scale, but the decision by the consumer goods group behind Dove shampoo, Cornetto ice creams and Lipton tea to launch a so-called “dim sum bond”, denominated in RMB, has further underlined its Chinese ambitions. The Anglo-Dutch multinational has, by its own admission, faltered […]
Sports shoes market in China
When it comes to sports shoes, one must segment the market: Athletic Footwear (Aerobic, Baseball, Basketball, Cricket, Cross-Training, Soccer, Running, Tennis, Walking, Hiking, Hockey, Athleisure & others), Outdoor/Rugged, Casual, Dress/Formal and Footwear Accessories. China has become the world’s largest production base and exporter of shoes, thanks to the fast growing shoe industry. The Chinese shoe […]
Market Study: Tennis and its equipment market in China
Tennis in China: Cultural evolution Tennis is a rapidly growing sport in China that has received much private and public support. Today, it has become firmly entrenched in the Chinese consciousness as one of the most popular sports in the country. Tennis is now the third-most popular sport on television in China, behind Association football […]
Auto market in China
Beijing, July 27 (IANS) China’s auto sales are likely to hit 20 million units in 2012 if the economy picks up momentum in the second half, the China Association of Automobile Manufacturers (CAAM) said. Total vehicle sales in China will expand by around 8 percent from a year earlier, CAAM said in a report Thursday. […]
Desktop market in China
There’s no doubt that the development of desktops is much faster than the development of the society. You are so proud that you bought the desktop a season ago and found it out of date now. Most Chinese families own desktops and some even have laptops based on their needs. Absolutely, there must be many […]
Laundry detergent market in China
Early in the introduction of sulfonate-based detergents, concerns were voiced over the low rates of biodegradation of the branched alkylbenzenesulfonates. A more profound problem arises from the heavy use of sodium triphosphate, which can comprise up to 50% by weight of detergents. The discharge of soluble phosphates into natural waters has led to problems with […]
Market Research: The furniture market in China
Since China agreed to join the WTO, the Chinese furniture market has blossomed, especially with the booming real estate industry. Chinese people put incredible amounts of thought into the appearance of their homes as it is regarded as their shelter and harbor. Even though the price of a 100 square-meter room may cost Chinese consumers […]
Marketing research on Bakeries market in China
Bakeries, also called cake shops or cakery is the special establishment which produces and/or sells cakes, usually cupcakes, muffins, sponges, as well as other baked goods that fall under the title of cake. In the past Chinese people prefer eat stuffed steamed bun or porridge in the morning as their breakfast. However, as the society […]