Research on Luxury In China
China, with its 1.4 billion people and its economy which continues to grow, is a luxurious choice for major international brands. Their targets continue to grow with the increase of the middle classes purchasing power, and they also benefit from the compulsive attraction of Chinese for upscale products to gradually conquer the China. This is […]
Mkt Research on Burberry in China
Burberry Wants to Expand to 100 Stores in China Burberry is a British luxury fashion house, distributing clothing and fashion accessories and licensing fragrances. Its distinctive tartan pattern has become one of its most widely copied trademarks. After the Lehman crisis, the world luxury brands all shifted their sales center to China, hoping this growing […]
Market analysis: Coach in China
Coach, Inc. is a luxury American leather goods company that got its start manufacturing small leather goods. Nowadays, Coach is best known for its handbags as well as items such as luggage bags, briefcases, wallets and other novelty accessories. In recent endeavors, Coach has been teaming up with famous artists to create limited edition collections. […]
Market study: Glamour-Sales in China
Glamour-Sales is a young yet ambitious shopping community website that markets high-end European fashion brands and unique lifestyle products and services. Glamour Sales already runs two websites of authorized flash sales with 800 brands: www.glamour-sales.com.cn in China and www.glamour-sales.com in Japan. During flash sales, online members/buyers take advantage of limited-time discounts on exclusive products. Glamour […]
Start an Online Luxury Business in China
Searching for wealthy customers beyond China’s urban areas, luxury-goods makers are opening shop in a new location: the Chinese Internet. China is the world’s second-largest market for luxury brands when counting purchases by Chinese consumers world-wide and is set to overtake Japan for No. 1 in a few years, according to consulting firm Bain & […]
Market study: Luxury brands In China
Chinese counterfeits hurt Lafite Some brands are finally beginning to fail in the Chinese market. The Lafite case is pretty typical. Enthusiastic pursuit towards Lafite in China began in the year 2000 and continued for the following 10 years as the price kept rising by 30% every year. Lafite became a sales legend in China […]
Luxury Brands In China: Luxury Car, Hermès and Gucci
As China became the world’s largest auto market, the rate of luxury car sales has doubled. In the year of 2002, Bentley officially opened China’s market. In 2009, 421 Bentley cars was sold and China has become Bentley’s third largest market, only following the United States and Britain. In July 2010, Bentley established the Bentley […]
Report on Attitudes Towards Accessories and Luxury Goods in China
Increased disposable income and changing consumer habits have resulted in a growing number of Chinese consumers being able to indulge their passions for luxury goods. Indeed, the massive increases in wealth amongst many have meant that spending on luxury goods has made Chinese consumers the second-largest group of those purchasing these products in the world. […]
Market report: Hilton in China
Hilton: the hotel empire Hilton International Hotel Group is the branch of Hilton Group Company, whose headquarters lies in England. It has the right to use the trademark ‘Hilton’ in all countries in the world except for America. There are 261 Hilton hotels, 142 Scandic Hotels that aim at the middle class market. and 18 […]
Market study: Ritz Carlton in China
Ritz-Carlton is under the administration of Ritz-Carlton Hotel Company, and it has now over 38,000 employees and over 70 hotel properties. As the world’s first class luxury hotel brand, Ritz Carlton has always promoted its history of tradition ever since it was founded in the 19th century. Due to its association with nobility and luxury, it […]
Market research: Burberry and Coach
Despite the global recession, Chinese consumers’ willingness to purchase luxury goods remains intact. Even when facing the threat of the 2008 financial crisis and its after effects, the demand for luxury goods in the Chinese market is still growing. Over the past few years, many international luxury brands sensed this opportunity for expansion and entered the […]
Market study: Agnès B in China
Agnès B. opened her first shop on Rue du Jour in Paris in 1975. Since then, she has designed clothing for men, women, and children that reflects the spirit of the age by creating a timeless wardrobe that can easily adapt to every personality. Today, Agnès B. continues to design each collection that bears her name, […]