Luxury China

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What are the differences between Chinese and Western consumers for luxury goods?
14Mar

What are the differences between Chinese and Western consumers for luxury goods?

A substantial growth in China’s luxyry goods market mainly thanks to young consumers China is the second largest country in terms of luxury goods consumption after Japan. By March 2011, the total amount of its consumption has reached 107 billion U.S dollars, accounting for 27.5% of the global luxury goods market.  It seems that the […]

07Aug

Research on Luxury In China

China, with its 1.4 billion people and its economy which continues to grow, is a luxurious choice for major international brands. Their targets continue to grow with the increase of the middle classes purchasing power, and they also benefit from the compulsive attraction of Chinese for upscale products to gradually conquer the China. This is […]

31Jul

Mkt Research on Burberry in China

Burberry Wants to Expand to 100 Stores in China Burberry is a British luxury fashion house, distributing clothing and fashion accessories and licensing fragrances. Its distinctive tartan pattern has become one of its most widely copied trademarks. After the Lehman crisis, the world luxury brands all shifted their sales center to China, hoping this growing […]

Market analysis: Coach in China
23Jul

Market analysis: Coach in China

Coach, Inc. is a luxury American leather goods company that got its start manufacturing small leather goods. Nowadays, Coach is best known for its handbags as well as items such as luggage bags, briefcases, wallets and other novelty accessories. In recent endeavors, Coach has been teaming up with famous artists to create limited edition collections. […]

Market study: Glamour-Sales in China
19Jul

Market study: Glamour-Sales in China

Glamour-Sales is a young yet ambitious shopping community website that markets high-end European fashion brands and unique lifestyle products and services. Glamour Sales already runs two websites of authorized flash sales with 800 brands: www.glamour-sales.com.cn in China and www.glamour-sales.com in Japan. During flash sales, online members/buyers take advantage of limited-time discounts on exclusive products. Glamour […]

17May

Start an Online Luxury Business in China

Searching for wealthy customers beyond China’s urban areas, luxury-goods makers are opening shop in a new location: the Chinese Internet. China is the world’s second-largest market for luxury brands when counting purchases by Chinese consumers world-wide and is set to overtake Japan for No. 1 in a few years, according to consulting firm Bain & […]

Market study: Luxury brands In China
10Mar

Market study: Luxury brands In China

Chinese counterfeits hurt Lafite Some brands are finally beginning to fail in the Chinese market. The Lafite case is pretty typical. Enthusiastic pursuit towards Lafite in China began in the year 2000 and continued  for the following 10 years as the price kept rising by 30% every year. Lafite became a sales legend in China […]

09Mar

Luxury Brands In China: Luxury Car, Hermès and Gucci

As China became the world’s largest auto market, the rate of luxury car sales has doubled. In the year of 2002, Bentley officially opened China’s market . In 2009, 421 Bentley cars was sold and China has become Bentley’s third largest market, only following the United States and Britain. In July 2010, Bentley established the […]

04Mar

Report on Attitudes Towards Accessories and Luxury Goods in China

Increased disposable income and changing consumer habits have resulted in a growing number of Chinese consumers being able to indulge their passions for luxury goods. Indeed, the massive increases in wealth amongst many have meant that spending on luxury goods has made Chinese consumers the second-largest group of those purchasing these products in the world. […]

Market report: Hilton in China
20Nov

Market report: Hilton in China

Hilton: the hotel empire Hilton International Hotel Group is the branch of Hilton Group Company, whose headquarters lies in England. It has the right to use the trademark ‘Hilton’ in all countries in the world except for America. There are 261 Hilton hotels, 142 Scandic Hotels that aim at the middle class market. and 18 […]

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