Swarovski in China
As a family-owned business, Swarovski was founded in 1895 by Daniel Swarovski. Today, the Swarovski Crystal Business (producing branded crystal jewelry and accessories) is a leading jewelry brand in China and around the world. It has a global reach of approximately 3,000 stores in around 170 countries, more than 29,000 employees, and a revenue of […]
Hermes in China: 25 years of history
The Chinese luxury goods market is growing quickly in China. Younger generations of Chinese consumers love luxury goods, especially from Europe. According to a report by BCG, in 2018 the global luxury market was 334 billion euros, China made up 33% of this total. This amount will increase with an expected growth rate around 6% […]
Chanel in China: Digital strategy and standing up to counterfeiters
Chanel in China is one example of success in the luxury market. The iconic brand arrived in China in 1999 with its first official store in Beijing and has since become successful in the 110 billion Euro Chinese luxury goods market. History of Chanel Extraordinary founder Decades separate the creation of the brand from the […]
Tommy Hilfiger in China: Digital marketing and celebrity endorsements
Founded in 1985, in The United States, Tommy Hilfiger is a highly recognizable designer brand dedicated to producing unique, classic and highly fashionable clothing and accessories for the global market. The product range includes men and women’s wear, children’s wear and a jeans collection. Other affiliated products include as watches and perfumes. Tommy Hilfiger in […]
Coronavirus China Economic Impact Report
Download our Coronavirus China Economic Impact report The Coronavirus China Economic Impact report covers the spread of the outbreak in China, what industries are growing, and which industries are severely impacted. We also zoom in on the economies of Wuhan and Hubei, as well as Coronavirus impacts on the global supply chain. Lastly, we share […]
Coach in China: A fast-growing affordable luxury brand
Coach’s history dates back to 1941. It started as a family-run workshop in New York City with a simple goal—to make beautiful, functional items in modern shapes from the finest leathers. In 1979, Lew Frankfort joined the company and came up with the concept of an “affordable luxury brand.” In the late 1980s, Coach began […]
Ferrari in China
Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the Italian sports car manufacturer sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has had great […]
The alcohol market in China is making a comeback
In 2011 China introduced the new law for punishing drunk drivers, the growth rate of overall alcohol market in China consumption lowered. Faced with stricter drunk driving testing and more severe punishments were there to be accidents, people intentionally choose not to drink alcoholic drinks before driving. However as people adapt to the laws, and […]
The Luxury Watch market in China: Status, sophistication and counterfeiting
Luxury Watch Market and Consumers in China Rolex, Omega, Patek Philippe, Cartier, Channel, Longines, Tissot, Rado, Blancpain and Piaget are the top ten luxury watch manufacturers ranked in the Chinese market in 2019. The luxury market in China has been soaring from 2017 to 2018 with a compound growth rate at 40%, which makes China […]
China Paradigm 77: How to introduce a premium brand to China with Mike Hofmann
In this episode of China Paradigm, Mike Hofmann, Managing Director at Melchers (Beijing) Ltd., speaks with Matthieu David-Experton about supporting the exportation and operations of companies in China. 1:02 About Melchers 3:48 Net sales 5:27 Melchers’ case studies that are most illustrative of China 8:09 Competing with other companies 10:06 Elements and circumstances to why […]
The pinnacle of the Chinese luxury watch market: Rolex in China
There is a saying in China: 穷人玩车，富人玩表, “The poor play with luxury cars, while the rich play with luxury watches”. As the Chinese earnings are increasing, their demand for luxury products is also increasing. In 2017, Swiss watch exports saw their strongest growth in more than five years according to a report by the Federation of the […]
Podcast transcript #45: A passionate jeweler shares his best practices for selling diamonds in China
Find here the full China paradigm episode 45. Learn more about Nicolas Jouvenceau’s story selling diamonds in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, a strategic Market Research Company, and this China marketing podcast, China Paradigm. Today, […]