Yin jewelry, redefining the gold jewelry market in China
Yin jewelry (隐) is a Chinese jewelry brand created in 2014 by two Chinese women. Starting out as a niche independent designer studio on Taobao at first and then Tmall, Yin jewelry is now working towards a mass-market brand. The brand’s concept is to create and sell “timeless, subtle and gold jewelry”. Download our report […]
5 men’s fashion trends in China
Chinese male consumers are increasingly keen to spend money on clothes. Between 2009 and 2019, the men’s fashion market in China grew steadily, reaching 594.9 billion RMB in 2019, recording a year-on-year increase of 4.07%. Moreover, male consumers spend on average more than 1,500 RMB on clothing. According to Euromonitor, Chinese male consumers’ top three […]
Little emperors: A glimpse into China’s luxury childrenswear market
According to a report jointly released by Bain & Co. and the TMall Luxury Division, despite the COVID-19 pandemic, several luxury brands in China ended the year 2020 with a two- or three-digit growth rate. Considering these figures, nowadays Chinese consumers undoubtedly play a major role in the global luxury market and their importance is […]
Black pearl for the masses: The caviar market in China finding ground just behind production’s explosive growth
Ever since 2006, the first home-made can of caviar has triggered a hyper-growth of caviar production in China. Within two decades, China’s caviar industry witnessed an incredible escalation from 0.7 tons to 135 tons a year, a nearly 200% growth in the total amount produced. Accredited by United Nations Food and Agriculture Organization (FAO) statistics […]
Personalization and customization in China: Is it worth the effort and how to create a campaign
China is on the path to becoming the largest luxury market in the world. According to a McKinsey report, China will contribute 40% of the world’s consumption of luxury goods by 2025, and it has already become the biggest market for many luxury brands. At the same time, foreign apparel brands have been expanding rapidly […]
China Paradigm Transcript #106: Creatively multitasking for luxury brands in China
Find here China Paradigm episode 106. In this interview, Matthieu Rochette-Schneider tells us about his top management experience in Asia, Centdegrés business in the local market and creatively multitasking for luxury brands in China. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David, the founder of Daxue Consulting and its podcast, China Paradigm. Joining me […]
Westin in China embraces new trends in marketing for upscale hotels
Westin Hotels & Resorts is an international hotel chain owned by Marriott International. Headquartered in White Plains, New York, Westin is the hotel brand with the longest history within Starwood Groups. In 2016, Marriott International acquired Starwood, becoming the largest hotel chain in the world. Westin in China is mostly located in tier 1 and […]
How Estee Lauder adapted to China with strong e-commerce and R&D
Estee Lauder entered China in 1993. After two decades, Estee Lauder is a well-known high-end cosmetic brand in Chinese customers’ eyes. During the 2018-2019 fiscal year, the sales of the Estee Lauder around the globe broke the record. Notably, Estee Lauder in China, and retail travel channels contributed the most to the brand’s double-digit worldwide […]
Dior in China: A prime case of luxury fitting into a Digital China
Christian Dior considers China as a major market Founded in 1946 by French designer Christian Dior, Dior is one of most famous fashion luxury brands in the world. Since its founding at Avenue Montaigne in Paris, Dior has always been synonymous with magnificence and elegance. The first womenswear collection by Christian Dior in 1947 caused […]
The premium seafood market in China
China is a traditional fishing country that accounts for two-thirds of worldwide aquaculture. With the growing middle class and the rise of disposable income, the Chinese purchase a progressively more diverse basket of seafood products and the premium seafood market in China is expanding. Demand for luxury seafood products has increased significantly in China over […]
The complete guide to Clothes Distribution in China
Clothes distribution in China is shifting from offline to online. Online platforms are increasingly sophisticated, and brands must evaluate which platforms have the highest return on investment. Luxury, fast fashion, foreign and domestic brands all have unique needs which can be met by different distribution channels. Despite consumers turning more to online channels, offline channels […]
China Paradigm 107: All you need to know about the spa business in China
Matthieu David interviews Johnny Chang Founder at Spa Solutions Training and Management Consultancy Ltd., Shanghai. How big is the spa industry in China and how much more of a quality service does it offer compared to the West? What training does Spa Solutions offer emerging spa businesses and in what way is the spa industry […]