Digital advertising in China, using simple platforms to engage Chinese customers: China Paradigm transcript #121 with Jie Zhang

digital marketing in China

Founded AdChina in 2015, AdChina.io provides a SaaS-based solution allowing foreign companies to do digital advertising in China across many local platforms. They received their first round of VC investment in 2019. Founder Jie Zhang’s educational experience was at Fudan University, where he studied physics. His previous work experience includes 10 years working for Huawei, […]

China Paradigm 121: Advertising in China with transparency and precise targeting

Advertising in China

In this episode of China Paradigm, we interview Jie Zhang, a serial entrepreneur with a strong tech background and founder at AdChina.io a software as a service (SaaS) platform that makes advertising in China easier for foreign brands. The differences between advertising in China and the West are staggering when it comes to how the […]

Podcast transcript #55: Developing creative branding strategies in China

creative branding strategies in China

Find here the China paradigm episode 55. Learn more about Steven Proud’s story developing creative branding strategies in China and find all the details and additional links below. Full transcript below: Matthieu David:  Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting Strategy Market Research Company based in China and this podcast, China Paradigm. […]

The Programmatic Advertising Ecosystem in China | Daxue Consulting

China's programmatic advertising

What is Programmatic Advertising? Programmatic advertising is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them. The programmatic advertising economy has experienced five key development nodes which embraces room for future growth. Download our report on the programmatic advertising ecosystem in China […]

Podcast transcript #37: Rising ad tech in China is completely reshaping the industry

ad tech in China

Find here the full  China paradigm episode 37. Learn more about Shimi Azar’s story and ad tech in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting and its China marketing podcast, China Paradigm. Today I’m with Shimi Azar, […]

Expert at creating loyalty programs for brands in China on what brands should and shouldn’t do when while trying to retain customers: China Paradigm transcript #17 with Eliza Mao from Splio

loyalty programs for brands in China

This transcript is based on our interview with Eliza Mao, Customer Success Director of Splio and an expert on loyalty programs for brands in China. Listen to the full China Paradigm episode 17 on YouTube, Apple Podcast, Google Podcast, Spotify, and Soundcloud. Here is the transcript from our interview with expert on loyalty programs for […]

Podcast transcript #23: what is the future of digital signage in China?

digital signage in China

Find here the China paradigm episode 23. Learn more about Dmitry Shkylar’s story in China and find all the details and additional links below. Full transcript below: Matthieu David:   Hi, everyone. I’m Matthieu David, the founder of Daxue Consulting and its China business podcast, China Paradigm. Today I am meeting with Dmitry Shklyar. BECOME AN […]

[Podcast] China Paradigm 39: How to run a successful social commerce campaign in China

social commerce campaign China

Adrien Fabry, serial entrepreneur and current general manager of Phoceis Agency in China, explain all the tips, tricks and insights of a social commerce campaign in China. In this episode of China Paradigms conducted by Matthieu David, we learn not only about different Chinese social media platforms but also practical advice on budgeting, chat boxes, […]

[Podcast] China Paradigm 37: How to master programmatic advertising in China

programmatic advertising China podcast

Shimi Azar brought Spotad to China, a platform that simplifies mobile marketing. In this episode of China Paradigm, we learn about Shimi’s entrepreneurial story that started as a one-semester study abroad in Beijing and became an 8-year journey in China. Additionally, we get insight into programmatic advertising in China, tips and what to avoid. Highlights […]