“Would you still choose Japanese skincare products?”: Trending hashtag on Chinese social media
Twelve years after the Fukushima Daiichi nuclear meltdown in 2011, Japan was set to release treated radioactive waste into the Pacific Ocean due to limited space to contain the waste. This raised concerns over safety issues revolving around potential contaminations of Japanese skincare and cosmetic products among Chinese netizens. In the 1st week of April, there […]
“China has banned imports of Japanese aquatic products”: Trending hashtag on Chinese social media
Japan began to release treated radioactive wastewater from the Fukushima nuclear plant into the Pacific Ocean on August 24th. Although IAEA’s report indicates that it complies with international safety standards and executives of the Tokyo Electric Power Company claimed the release would be suspended if there were any issues detected. This controversial act has received strong rebukes from neighboring countries and […]
“The rejuvenation of baijiu should not stop at publicity stunts”: Trending hashtag on Chinese social media
As anyone on Chinese social media has already seen from the explosive collaboration, in the 1st week of September, domestic coffee chain Luckin Coffee launched a new product “sauce-flavored latte (酱香拿铁),” in collaboration with Kweichow Moutai (贵州茅台), the producer of China’s “National Liquor”, baijiu. This new drink, containing no more than 0.5% alcohol by volume, quickly became a […]
Live streaming in China: advancing into the AI era with complete service solutions
The live streaming market in China is experiencing remarkable growth and innovation, offering a unique platform for businesses to engage with their audience and drive sales. As of February 2022, over 703 million live streaming users resided in China, constituting about 68.2% of the country’s total internet users. The live streaming market in China continues […]
“What do you think of the development of the hot pot industry”: Trending hashtag on Chinese social media
The history of Chinese hot pot goes a long way, which can be traced back to as early as the “Three Kingdoms” period. It has later become popular nationwide and developed many regional variations. Therefore, eating by a sizzling hot pot together is a very common get-together scene among Chinese consumers especially due to the […]
“Why are young people sinking into suboptimal health”: Trending hashtag on Chinese social media
Recently, the medical examination of a 33-year-old man went viral. The man from Hengshui, Hebei province, went into the routine test thinking he was in good health, but to his surprise, he was diagnosed with several geriatric diseases, including elevated levels of uric acid and blood lipids, moderate to severe fatty liver, and thyroid nodules. […]
“Would you be willing to have pre-prepared food in a restaurant?”: Trending hashtag on Chinese social media
China’s pre-prepared food industry has been booming in recent years with a market size of 59.92 million RMB in 2022, forecasted to reach over a trillion RMB by 2026. Due to the economic and convenient aspects of pre-made food as well as a growing number of restaurant chains, it has become increasingly common for restaurants to opt […]
Rebranding success: KANS’ transformation into a leading anti-ageing skincare brand in China
KANS (韩束) is a Chinese skincare brand founded by parent company Shanghai Chicmax cosmetics in 2002. Prior to its re-brand in 2021, KANS functioned as a medium-to-high-end skincare brand within the company’s portfolio, focusing on providing effective skincare products for Chinese women under the slogan “Science realises your beauty”. In 2021, the brand underwent a […]
“Why is Gardasil 9 so popular now”: Trending hashtag on Chinese social media
The HPV (Human papillomavirus) vaccines (人类乳头瘤病毒疫苗) prove to be effective in preventing HPV infections. It also reduces the risks of cervical cancer, anal cancer, vaginal cancer, and so forth. Among these, cervical cancer is the 4th most common cancer among women. By 2022, 125 countries have included HPV vaccines in their national routine for girls […]
“Sichuan dropped birth registration restrictions on unmarried people”: Trending hashtag on Chinese social media
After several years of decline in birth rates, China’s population dropped for the first time in 60 years, falling to 1.41 billion in 2022. To boost birth rates in the face of a shrinking population, the health commission of Sichuan province announced on January 28th that starting from February 15th, several restrictions for the registration […]
Chinese social media platforms: everything you need to know
Compared to the western part of the world, the situation of social media in China is very different. Creators and platforms must face more challenging legal environment. Apps such as Facebook or Twitter are inaccessible. Nonetheless, Chinese social media platforms managed to attract a pool of users which in June 2022 reached up to 1.05 billion […]
“Why is Guangxi’s fruit so cheap?”: Trending hashtag on Chinese social media
As summer approaches in China, Guangxi province is seeing a surge in fruit variety at low prices. In fact, fruits in Guangxi are so cheap that people can easily purchase 2.5 kg of nectarine (油桃) for 10 RMB ($1.40) or three watermelons for only 5 RMB ($0.70). On Chinese social media Weibo, netizens have been […]