China Market Report for Ágatha Ruiz de la Prada

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Ágatha Ruíz de la Prada, was born 22 July 1960, she is a Spanish fashion designer who is one of her country’s best-known personalities in the clothing industry. Ágatha Ruiz de la Prada stepped into the fashion world in 1981 with her first women’s collection inMadrid. After a total success, she opened her first studio in the Spanish capital and began to participate in fashion shows inMadridandBarcelona. Agatha was a big promoter of the “Movida Madrileña”, an artistic and Cultural Revolution in 1980s, and has since been actively involved in the cultural and artistic scene of the Country.

China Market Report for  Ágatha Ruíz de la Prada and the China Fashion Market

The brand Ágatha Ruíz de la Prada applies multiple colors and forms to illustrate a kind of illusion, like an invitation to a deadly attractive environment, making people to generate vague and happy memories. Color is an irreplaceable design element of Ágatha Ruíz de la Prada. With abundant and fancy combination and match of colors, Ágatha Ruíz de la Prada always provides its lovers with dream, memory, vitality and even impulsion. According to China market report, the expense of Chinese consumers on the fashion market is continuously increasing, and it is predicted that by 2020, the value created will be 200 billion U.S. dollars. Also, the Chinese fashion market is changing so quickly that the consuming pattern cannot be predicted for the next ten years, and thus by keeping the same way of operation is probably not a good way to thrive in China.

Ágatha Ruíz de la Prada’s Main Competitors: Adolfo Domínguez, Ermenegildo Zegna, Trussardi

Ágatha Ruíz de la Prada faces biggest challenge from other world-famous brands of fashion businesses, especially from Adolfo Domínguez, Ermenegildo Zegna and Trussardi, those who are also very popular and world-renowned companies of fashion. Ágatha Ruíz de la Prada has its own characteristics that distinguish itself with other fashion brands.

Adolfo Domínguez is a company with a great tradition and with its beginnings date back to 1973. Everything started in a small tailoring workshop where gradually the brand started building up its image and personality. Then in the 1980s when the slogan “Wrinkles are Beautiful” was born, the firm’s mark of identity and one of the most famous sayings to come out of the Spanish fashion world. Adolfo Domínguez has enriched and continues to enrich the fashion world with the timeless beauty of his sleek cuts: Innovation without losing craftsmanship.

The Ermenegildo Zegna Group today is one ofItaly’s most famous family driven enterprises. Over the last century the business gene and entrepreneurial spirit has been passed down through the generations, ensuring that the name Zegna remains synonymous with pioneers of business. Growth has been possible through shrewd diversification of the offering, which now ranges from clothing to accessories, and strategies which have enabled the Ermenegildo Zegna brand to grow successfully throughout the world.

Trussardi Group was founded inBergamoby Dante Trussardi in 1911, starting out as a factory that produced and distributed luxury gloves. In just a few years, its high-quality raw materials and constant refinement of leatherworking techniques made it one of the most prominent firms on the international market for accessories, to the point that it soon became an official purveyor to the British royal family.

Edited for Daxue China consulting & market research

Picture source: bing, Zegna, Just Style, Jing Daily, Red Luxury, Twitter on China, China luxury mystery shopping

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