China paradigm - Louis Houdart

[Podcast] China paradigm #22: How to run an international creative agency in China

China Paradigm interviews Louis Houdart, group CEO and founder of Creative Capital. In this episode, we learn how to put a soul into a brand, what is the difference between a brand and a retailer, how to attract Chinese clients, Louis elaborates on the examples of Zara, Louis Vuitton, and InnisFree to describe what makes a brand have a soul. Creative Capital creates, revitalizes, adapts and revives brands, not only creating a brand, but a culture.

China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.


Make the new economic China Paradigm positive leverage for your business

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