The seafood market in China amid Japan’s import ban and Fukushima water release

China is the world’s first consumer of fish and seafood. In 2023, its revenue is valued to be around USD 88 billion, and it is expected to grow at a CAGR of 8% between 2023 and 2028. However, on August 24, Japan discharged potentially radioactive water in the Pacific Ocean and consequently the Chinese government […]
“Why are there fewer and fewer drinks below 5 RMB?”: Trending hashtag on Chinese social media

Based on recent field research conducted by Economic View (中新经纬) at supermarkets and convenience stores in Beijing, bottled drinks are overall getting more expensive. Most of which costing over 5 RMB except for bottled water, and even more so any type of bottled drinks under the price of 3 RMB are rare to find on the shelf. This trend […]
“Would you be willing to have pre-prepared food in a restaurant?”: Trending hashtag on Chinese social media

China’s pre-prepared food industry has been booming in recent years with a market size of 59.92 million RMB in 2022, forecasted to reach over a trillion RMB by 2026. Due to the economic and convenient aspects of pre-made food as well as a growing number of restaurant chains, it has become increasingly common for restaurants to opt […]
Embracing the “New Normal”: unlocking opportunities in China’s wine market

Although wine consumption was not traditionally significant in Chinese culture, the adoption of westernized lifestyles in major urban areas has sparked an increasing interest in wine among Chinese consumers. However, in 2020, with restrictions in the catering industry, including restaurant and bars, and the cancellation of social dining occasions, China’s wine market suffered a sharp […]
Plant-based milk in China: is the future of milk vegan?

Plant-based milk in China has gained increasing popularity as an alternative to traditional dairy milk. Driven by various factors including increasing health consciousness, environmental concerns, and lactose intolerance among consumers, this trend is expected to grow even more, opening unique opportunities for new brands in the Chinese market. Increasing demand of milk substitutes, with soy […]
The US bubble tea market predicted to grow the fastest: Tips for Chinese tea brands to localize

The global bubble tea market is expanding quickly. According to Fortune Business Insights, the size of the global bubble tea market reached US $2.29 billion in 2022. It also forecasts a Compound Annual Growth Rate (CAGR) of 7.5% from 2023 to 2030, expected to exceed $4.08bn in seven years. Another report by Facts & Factors […]
Seizing opportunities in China’s food and beverage market: innovation, convenience and rising health awareness

China’s food and beverage market has experienced significant growth in recent years, attracting companies from various industries. Several factors have influenced the industry’s development during this period. The COVID-19 pandemic has brought about changes in people’s habits and values, leading to an increased focus on health and well-being. Additionally, the growing affluent population now vaunts […]
“Why have young people fall in love with coffee from temples”: Trending hashtag on Chinese social media

According to Trip, an online travel company based in China, since the beginning of this year, the number of ticket orders for temple-related scenic spots has increased by 310% from last year. Among those who bought tickets to visit temples, nearly 50% of them are from the post-90s and post-00s generations. On Chinese social media Weibo, the hashtag #Why visiting […]
How health-conscious consumers are transforming the Chinese beverage market

The beverage industry in China is booming, thanks to the recovery of social events like parties and wedding banquets after the pandemic. The market grew to 1.25 trillion RMB (182 billion USD) in 2022 and produced 183.3 million tons in 2021. The most popular beverages in China in 2022 were packaged drinking water, carbonated beverages, […]
Growing demand for dairy products boosts the Chinese milk market

In recent years, the Chinese milk market has experienced continuous growth in sales. Consumers are increasingly more aware of the nutritional benefits of dairy products and are more willing to buy milk, especially healthier options with high protein, calcium, and vitamin B content. In China’s competitive market, it can be a challenge for new brands […]
Caffeine Delights: China’s coffee market is growing at an incredible speed

In a country where tea is considered to be the national beverage, coffee had not high hopes to be positively accepted in the market, when it first entered in the 1980s. 30 years later, the situation has drastically changed: although consumption per capita is still low, China’s coffee market sales have skyrocketed in the last […]
Made-in-China wine: Chinese winemakers are upgrading their production

China has entered into the top 10 world’s biggest wine-producing countries. The past decade has seen the planting of over 120,000 hectares of vineyards, with eight large-scale regions and more than 200 wineries emerging. Chinese wines, like Australian wines, are considered new world wines- a term used by sommeliers to describe wines which are not […]