[Webinar] China’s wine & spirit industry barometer
At over 311 billion USD in size, China’s alcohol market is growing and at a new stage of evolution. Gen Z and women are growing demographics and are shifting the drinking culture from the dominant domestic Baijiu to wine and imported spirits. This report created in collaboration with Sopexa, an international F&B communications agency, goes […]
How Gen MZ is shifting South Korean drinking culture from after-work binges to comfortable night-ins
The South Korean drinking culture is shifting from a social activity to an at-home indulgence. In the past, many people gathered frequently – either to have dinner with friends, pay respect to ancestors during ancestral rituals, and build relationships with coworkers. However, during the Covid-19 pandemic, people have developed a new consumption pattern: they are […]
KFC, the most ‘sustainable’ F&B brand in China: PR Miracle or Reality?
As early as 1987, KFC entered the Chinese market and rapidly expanded. As of December 2021, KFC in China holds over 8,100 outlets across 1,600 cities. To attract Chinese consumers and cater to the Chinese taste, Kentucky Fried Chicken has glocalized its menus in China- offering not only its signature fried chicken, but traditional Chinese […]
China Guochao Marketing Report
Download our report on Guochao marketing in China Guochao (literally “national trend”) refers to the increase in consumer favoritism towards Chinese brands, designs, and culture. Guochao consumers embrace Chinese cultural designs and products made in China. To learn more about China’s Guochao trend, we conducted in-depth interviews with Chinese gen-z from all over the country. […]
Chinese F&B brands’ secrets to success report
Download our Chinese F&B brands’ secrets to success The food and beverage sector in China is continuing to develop and upgrade. China’s food market size was 114.3 billion RMB in 2019, while the beverage market size was 57.9 billion RMB. China’s increased health awareness drives sales for categories like milk and nuts, while snack, soft […]
The growing popularity of Russian products in China: Ice cream, beer, agriculture and more
Russia and China have a long history of trade relations. After Western sanctions against Russia in 2014, Russia introduced a new approach to the foreign policy – “Pivot to Asia”. As a result, China has become Russia’s largest export country for agricultural products. In 2019 the Chinese market for Russian products hit a record of […]