Is virtual tourism in China meant to replace traditional tourism?

Nowadays, virtual tourism is a growing trend in China. According to the 2018 China VR Consumer Survey report, the most interesting VR-related theme for Chinese consumers is “travel and adventure”. It can be seen that virtual tourism in China has a wide potential audience and great commercial value. Since the outbreak of COVID-19 in 2020, […]

China’s metaverse: The next frontier in retail

daxue consulting China's metaverse report

In 2021, the Chinese government set Metaverse technology development as an objective for the country’s economic growth. With government incentives and a strong interest from Chinese consumers, Chinese tech giants have aggressively invested in Metaverse technology and applications ever since. VR enhanced gaming is of course one of those applications, but those technologies apply far […]

2021 JD 618 DATA REPORT

2021 JD 618 shopping festival e-commerce trends

We teamed up with JD.com to share some Chinese e-commerce trends that arose during 2021’s 618 shopping festival. JD.com recently celebrated its 18th anniversary with its 618 sale, the anniversary marks the continuous growth of the ecommerce platform, with 2021 already indicating a 28% rise in sales from the previous year. Previously being known for […]

Keys to nostalgia marketing in China: Qualitative research on what makes Chinese millennials and gen Z nostalgic

Research on nostalgia in China

Nostalgia marketing aims to capture customers’ attention by appealing to cherished memories. Nostalgia marketing is done through returning to concepts from an earlier phase in target consumers’ lives like family, holidays, and school, through triggers like music, tastes and images, or through pairing with popular brands, products and icons from childhood and early adulthood. From […]

WeChat mini-programs 2020: What your brand should know about this daily-life essential

WeChat Mini-programs 2020 report by daxue consulting

WeChat mini-programs (MPs) are “sub-applications” within the WeChat ecosystem. They enable to provide advanced features to users such as e-commerce, task management, and coupons. More and more people use WeChat MPs in their everyday life. Whether it is to pay bills, play games, order a taxi or book a doctor’s appointment, there’s a mini-program for […]