Market research: Headphones in China

Share on linkedin
Share on twitter
Share on facebook
Share on email

With a continually growing product output, the Chinese earphone & headphone industry has enjoyed rapid development since 2008. The national industrial policy encourages the earphone & headphone industry as the country hopes to increase the usage of hi-tech products. At the same time, domestic investment in the industry has gradually increased. As investors pay more and more attention to the earphone & headphone industry, the market demand for research on the development of earphone & headphone industry increases every day. 

2009-2012 was a critical period for the development of the Chinese earphone & headphone industry. It was also the transitional period for China stepping from the “11th Five-Year Plan” to the “12th Five-Year Plan”. With the ongoing global financial turmoil and the severe domestic economic situation, a series of new policies were introduced that played a significant impact on the development of the earphone & headphone industry. A number of major national construction projects have started to be constructed that are bound to play an important role in driving the demand of the earphone & headphone market.


Wen Jiabao, Premier of the People’s Republic of China, hosted an executive meeting of the State Council in Nov. 5th, 2008 to discuss the strategy of further expanding domestic demand and promoting a stable and rapid economic growth. The Council areed to 10 measures to further expanding domestic demand and promoting economic growth. These 10 measures were estimated to be a 4 trillion RMB investment.

Famous international headphone brands:Sennheiser and AKG
Sennheiser electronic GmbH& Co. KG is a private German audio company specializing in the design and production of a wide range of consumer and high fidelity products, including microphones, headphones, phone accessories and avionics headsets for consumer, professional and business applications. Founded as Labor W and family-owned since 1945, Sennheiser has 2100 employees, 60% of who live in Germany. Major subsidiaries of the company are Georg Neumann, who built studio microphones and Klein Hummel, a producer of high-quality studio monitors.

AKG is an American owned manufacturer of microphones, headphones, wireless audio systems and related accessories for professional and consumer markets. The company operates in Austria, and was founded in Vienna in 1947. AKG also manufactures a line of high-specification headphones. The K-50 model, introduced in 1959 was the world’s first pair of supra-aural and open-back headphones. The K-1000 was the flagship model, but the company no longer produces it. It was an open back dynamic headphone.

Sources:

Picture Source: China Headphones

marketing research china
We are unable to validate your subscription, make sure your information is correct!
Thank you for your subscription!

Subscribe to our weekly newsletter

Stay updated on the Chinese market

Contact us