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Checking the health of online clothing rental services in China

online clothing rental services in China

According to a report jointly released by Bain & Co. and the TMall Luxury Division, mainland China accounted for 20% of the world’s luxury industry last year and it is going to become the largest luxury market by 2025. Unlike the in the past, nowadays Chinese consumers’ reluctance to purchase pre-owned luxury clothing is gradually […]

China Paradigm 96: Creating opportunities through connections (关系)

connections China

Matthieu David interviews Guillaume Sergent, founder and CEO at Ailion Golf, a company that offers fashion solutions to golf enthusiasts in China. How did Guillaume get his company off the ground and what are Ailion’s marketing and brand strategies? Find out the answers to these questions and learn more about the possible opportunities through connections […]

Podcast transcript #59: Unique Beijing-centric design apparel company in China

design apparel company in China

Find here the China paradigm episode 59. Learn more about Dominic Johnson’s story creating a design apparel company in China and find all the details and additional links below. Full transcript below: Mathieu David: Hello everyone I am Matthieu David, the founder of Daxue Consulting, a strategic marketing research company in China and its podcast […]

Localizing international swimwear for Chinese consumers’ preferences

Swimwear brands entering the Chinese market

The demand for swimwear in China has increased considerably in recent years, adding to an already formidable Asian swimsuit market. China is the fastest growing swimwear market in Asia, with an average of 9.6% annual market growth. This flourishing market is driven by the increase in disposable income that accompanies the ongoing Chinese economic boom. […]

Mystery shopping: Apparel internet retailing in China

China’s steady growth during the recession provided opportunity The Chinese economy did not stop its bold step of growth during the global recession. During 2008 and 2009, the first two years of the global financial downturn, China saw GDP growth of 9.6% and 9.2% respectively, as is shown by a related market report in China. […]