China’s food & beverage industry white paper
The shifting dynamics of Chinese dietary habits reflect a complex blend of socio-economic and cultural influences. With rising prosperity and heightened health awareness, consumers are increasingly valuing quality and freshness in their food choices, driving a trend toward premiumization. This shift extends to beverages, where the burgeoning popularity of healthier options and the coffee craze […]
China’s luxury market in 2024: VICs, omnichannel & CRM strategies
Despite economic challenges prompting increased savings among over half of Chinese consumers in 2023, China’s luxury market experienced a rebound, fueled by financially resilient core luxury consumers. In this landscape, Very Important Customers (VICs) have emerged as pivotal drivers of consumption, inducing luxury brands to pivot their focus from entry-level consumers. In tandem with this […]
[Webinar] A brand’s guide to Chinese gifting habits
Gifting in China goes beyond products and special occasions; it plays a role in fostering relationships from intimate to professional. The range of products being chosen as gifts grows every year, but how one selects gifts for another person is very different from how they shop for themselves. We recently shared a webinar where we […]
11 ways to segment US consumers
The US consumer market is one of the most fruitful yet challenging markets for foreign brands. While we don’t encourage a cookie-cutter approach to consumer segmentation, this report, created with a Chinese audience in mind, breaks down some of the complexities of US consumers and inspires new ways to look at the US market. Download […]
A brand’s guide to Chinese gifting habits
Gifting in China goes beyond just products and special occasions. It includes everyday life and meaningful experiences that can strengthen harmonious relationships. To uncover how gifting habits are being shaped, we conducted in-depth desk research and social listening on major gifting platforms including Taobao (淘宝) and Liwushuo (礼物说) and social media platforms such as Xiaohongshu […]
She economy rising: Decoding the shopping secrets of Chinese women
Chinese women are experiencing a noticeable surge in financial independence. As society undergoes changes, women’s priorities are also shifting. They are moving beyond traditional family roles to prioritize self-care. This report examines diverse consumption patterns among Chinese women, identifying opportunities in the “she economy.” It underscores their pivotal role in household decisions, evolving dynamics, and […]
The future of sustainable fashion in China
Though currently niche, one area of China’s fashion industry that is projected to grow is sustainable fashion. Sustainability awareness is not only rising, as we found in our 2022 Green Guilt report, but there are many other hidden motivators driving sustainable fashion in China. In this report, we use social listening to uncover what Chinese […]
How young Chinese consumers are finding themselves
We analyzed the overarching trends of young Chinese consumer’s ambitions. To go beyond consumer trends and expose societal trends, we uncovered the correlations in consumer habits, social listening, in-depth interviews, and successful brand strategies. In this report we define young consumers as Chinese millennials and Gen-Z, or in Chinese terminology, the 90后 (those born after […]
Vietnam x China business relations
China and Vietnam have maintained deep political, economic and cultural ties. For instance, China has been Vietnam’s largest trading partner and a major source of foreign direct investment. Despite COVID-19 disruptions, their bilateral trade continued to grow and reached $230.2 billion in 2021. Culturally, the two countries share deep roots and cultural affinities which boosted […]
Thailand x China business relations
The two countries have been trading partners for centuries, and in recent years, their economic ties have strengthened further. China is currently Thailand’s largest trading partner, accounting for about 15% of Thailand’s total trade volume. Thailand, in turn, is China’s second-largest trading partner in the Association of Southeast Asian Nations (ASEAN) region. The bilateral trade […]
Singapore x China business relations
The economic relationship between Singapore and China dates back to the 1980s when Singapore was one of the first countries to establish diplomatic relations with China. Since then, the two countries have been working closely together in various fields, including trade, investment, and finance. According to Singapore’s Ministry of Foreign Affairs, Singapore has been China’s […]
The Philippines x China business relations
The Philippines and China have had a complex business relationship over the years. China is a major trading partner of the Philippines, and the two countries have been engaged in various business and investment activities. However, there have also been political and territorial disputes that have affected their economic ties. The Philippines exports primarily agricultural […]