ASEAN x China business relations
ASEAN and China have a strong business relationship. China is ASEAN’s biggest trading partner, while ASEAN is China’s third-largest trading partner. Major exports include machinery, electronics, and chemical products from China and agricultural products, mineral products, and machinery from ASEAN. The countries are also collaborating in the infrastructure, digital economy, energy, and tourism sectors. In […]
10 mistakes Chinese brands make when going overseas
As the country’s homegrown brands increase in quality and capabilities, more Chinese brands are expanding overseas. However just like when foreign brands enter China, many Chinese brands make mistakes in localizing to foreign markets. In this report on 10 Mistakes Chinese Brands Make when Going Overseas, we highlight some common errors with case studies. Download […]
[Webinar] China’s wine & spirit industry barometer
At over 311 billion USD in size, China’s alcohol market is growing and at a new stage of evolution. Gen Z and women are growing demographics and are shifting the drinking culture from the dominant domestic Baijiu to wine and imported spirits. This report created in collaboration with Sopexa, an international F&B communications agency, goes […]
China’s Singles’ Day: 11.11 2022 Guide
Double 11 is the world’s largest e-commerce shopping festival. Created in 2009 by Chinese e-commerce giant Alibaba to celebrate “Singles’ Day” in China, it was soon adopted by all major Chinese e-commerce platforms to become the massive event it is today. Starting late October with pre-sales, the peak of the sales festival is November 11th, […]
The Zero-COVID lockdown’s long-term impact on Chinese consumption
The outbreak of the COVID-19 pandemic in 2019 and the consequent containment measures have forced consumers to stay at home, as a result, shopping habits significantly shifted. Indeed, the pandemic accelerated health awareness in China: fitness and weight have become some of the hottest topics on social media platforms like Weibo, Douyin, Xiaohongshu, and WeChat, […]
Green Guilt: The present and future of sustainable consumption in China
Environmental sustainability has become a growing trend in China, not just for PR strategy, but a necessity. Recently, it has been further emphasized by the impact of COVID-19 and the government’s goal of achieving carbon neutrality by 2060. Apart from businesses, we believe that consumers have the power to shift demand to greener alternatives. As […]
China Chic: The Emergence of Chinese luxury brands
Nowadays Chinese consumers are a major driver of growth for the global luxury industry and their importance is bound to increase in the years to come. Indeed, mainland China is expected to become the world’s largest luxury goods market by 2025, thereby surpassing the regional share of the Americas and Europe. Covid-19 travel restrictions induced […]
Turning “tiger moms” into soccer moms: How to tap into China’s youth sports market
Up until late August 2021, most Chinese students’ after school hours were spent bent over the books at tutoring classes. This was largely due to the academic pressure created by an exam-oriented learning culture and parents’ well intentions to set their children up for success. However, with the signing of the Double Reduction policy in […]
2021 JD 618 DATA REPORT
We teamed up with JD.com to share some Chinese e-commerce trends that arose during 2021’s 618 shopping festival. JD.com recently celebrated its 18th anniversary with its 618 sale, the anniversary marks the continuous growth of the ecommerce platform, with 2021 already indicating a 28% rise in sales from the previous year. Previously being known for […]